BOSS Parfums Debuts “The Scent” with Theo James as Worldwide Ambassador

15 May 2015 by Jose Eledra in Celebrities, DVD, Ego, Event, Fame, Fashion, Films, General, Grooming, Grooming, Home, Pleasure, Style

BOSS Parfums has launched a new seductive fragrance THE SCENT, and named Theo James, star of the “Divergent” film trilogy, as its ambassador. The brand celebrated James and the new fragrance’s debut at The Esferic, a contemporary event venue in Barcelona.

During the event, BOSS THE SCENT, a captivating, masculine fragrance – and its advertising campaign featuring James – were presented to a worldwide press. With the new fragrance, BOSS Parfums is entering the world of seduction. The vibrancy and fiery atmosphere of the city of Barcelona perfectly mirrors the seductive and passionate nature of the fragrance.

At the event James said, “I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary.  This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

SHARE

THIS ARTICLE IS WRITTEN BY

Jose Eledra

Author Profile
Related Posts