The Jolie-Pitt and Perrin families, who made Miraval a global success story, have introduced a bold, new project: FLEUR DE MIRAVAL, the only Champagne house exclusively devoted to Rosé Champagne. On October 15 they will launch a new exceptional addition to the portfolio. Brad Pitt has been totally committed to creating this Champagne house, which is not some “celebrity wine,” but an authentic project of wine growers combining their expertise, skills and passion.

The idea of FLEUR DE MIRAVAL sprang from the association of the two families, who had already united the wine world with that of the arts through the introduction of Miraval Côtes de Provence Rosé in 2012, and a third family with roots in Champagne for six generations: the Péters family.

The Péters family, established in Le Mesnil-sur-Oger, have been making Champagne from their own grapes since 1919. Today Rodolphe Péters runs the 50 acre estate, 40 of which are Grand Cru vineyards mainly around Le Mesnil-sur-Oger in the Côte des Blancs. Péters’ Champagne is sold in some 70 countries around the world. He has long been a fan of the wines of Château de Beaucastel and is close to the Perrin family. “This project is, first and foremost, an artistic venture, because producing fine wines is a form of artistic creation,” explains Famille Perrin. “We have known Rodolphe Péters for many, many years and, like him, we are passionate about the great wines of the world. Yet, each time we’ve gotten together to taste fine, vintage Rosé Champagnes, we’ve come to the same conclusion: We love the aromas that these great Champagnes develop with age, especially when they lean towards Chardonnay, but we often also find heavy aromatic notes from the red wine, which create    an overall conflict with the harmony and nobility. This is why we wanted to create a different kind of Rosé Champagne that blended mature Chardonnay grapes with young Pinot Noir grapes.”

This blend of Chardonnay grapes of different ages makes up 75% of the final FLEUR DE MIRAVAL blend. The remaining 25% is from young Pinot Noir grapes, which gives the wine its subtle, pink color. Its tangy notes of red currant and red raspberry energize the delicate minerality, salinity and iodized expression of the Chardonnay grapes. The wine is then aged on lees in the dark cellars in Le Mesnil-sur-Oger for three years before being released. Because Champagne is particularly sensitive to ultraviolet rays and sunlight, which can easily damage the wine, each Fleur de Miraval bottle is lacquered so that the wine is never exposed to light until the day the bottle is opened.

“Fleur de Miraval Rosé is the culmination of five years of work, research and tasting done in the utmost secrecy”, Péters adds. “It is also a very exclusive wine as only 20000 bottles were produced for this first edition.”

Brad Pitt Introduces new Champagne from Fleur de Miraval

As Brad Pitt puts it : “For me, Champagne conjures up feelings of celebration, quality, prestige, and luxury. But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color. The result is spectacular and I’m very proud of it.”

Andreas Larsson, ranked as a top Sommelier and the first to taste Fleur de Miraval had this to say on his Instagram account @legrandsommelier :

“Fleur de Miraval shows a very gentle and bright rosé colour, a vivid mousse with  fine bubbles. The nose starts out elegantly – layered and nuanced with chalky notes, roasted hazelnut, marzipan, fresh butter, pink citrus and lemongrass. After some time in the glass the Pinot enters with crushed raspberry, cherry and pain d´épice notes. The palate is nicely built, showing great flavour intensity and an invigorating freshness. It´s classically bone dry (4,5 grams of dosage) with a chalky presence , balanced by a mellow creaminess. Flavours of marzipan, confit de citron and peach with layers of mature nuttiness and fine pastry. Elegantly built with great persistency and precision. Drinks truly well today but should certainly improve from further cellaring. Score: 95 points”

The score of 95 points directly ranks this first edition of Fleur de Miraval on the podium of the three best rated rosé champagnes by Andreas Larsson since the beginning of his career. Such a score means it is an outstanding to world class wine which possesses complexity, nuance, terroir expression, age worthiness, concentration and length.