This year, National Insurance Awareness Day has gotten tastier. Breyers has just  announced “Cookie Coverage,” a new policy to celebrate its revamped Cookies & Cream Frozen Dairy Dessert recipe — now made with 20% more cookie pieces in every tub.

Now fans can sign up at cookiecoverage.com, where they’ll receive both an instant 50% offer on their next tub of Breyers Cookies & Cream ($2 coupon value) and an official insurance certificate that provides protection on their tub’s cookies & cream goodness. Breyers Cookie Coverage guarantees 100% satisfaction with Breyers Cookies & Cream or the next tub is on them. If not completely satisfied with the cookie to cream ratio in the updated recipe, fans can revisit cookiecoverage.com where they will get “coverage” to try another Breyers variety, for free.

“We heard fans everywhere loud and clear – they wanted even more cookie pieces in their ice cream! Listening to our fans is one of the most important ways we develop our products, which is why our Breyers Cookies & Cream now has 20% more cookie pieces,” says Russel Lilly, Vice President, Unilever Ice Cream USA. “We know fans will love the improved recipe, and there’s no better way to guarantee satisfaction than with the sweetest insurance policy ever.”

Behind every great insurance policy is a great insurance agent, which is why Breyers has brought on Cookie the Cow – the newest insurance spokesanimal on the block – to ensure every Breyers fan gets the “Cookie Coverage” they deserve.

Fans can sign up for Cookie Coverage through July 21, 2021, and file cookie claims for their coverage today through August 31, 2021.

Available in stores nationwide, each tub of Breyers Cookies & Cream features a creamy vanilla frozen base, jam-packed with crunchy creme-filled chocolate cookie pieces. Breyers Cookies & Cream is now available in major retailers nationwide for a suggested retail price of $3.99.

And for Breyers’ non-dairy fans, the brand is rolling out non-dairy Breyers Cookies & Cream in July 2021.
For more information on Breyers and the brand’s newest innovations visit www.Breyers.com, or follow @Breyers on Facebook, Twitter, and Instagram.
For product locator visit www.breyers.com/us/en/where-to-buy.html.