It’s almost summer, the season where it takes a little more effort to make a positive lasting first impression. You can no longer hide under the bulkiness of a coat, keep your messy hair away from judgment with a beanie, or cover up with a scarf. No, now you need to place extra special attention on your smile, your skin, and your hair. When it comes to your bright pearly whites, Colgate has you covered with their brand new Colgate Optic White line of products, for everything else here are some important tips to keep in mind.

·         Swap to a Lighter Moisturizer – During colder weather, it’s good to use a heavier moisturizer to protect your skin from the harsh winter conditions. As the heat, humidity and mercury rise during the summer, switch to a lighter moisturizer with oil control to not add weight to your face and reduce oily skin.

·         SPFP Protection Is a Must – Summer and sun are synonymous. But harsh SPF rays can cause discoloration and premature wrinkles leave you looking older, faster. Apply broad-spectrum SPF daily to protect your skin while obtaining a healthy summer glow.

·         Trim/Cut Your Hair – The winter months can do damage on your hair, easily leaving it dry with split ends. To prepare for summer, cut or trim your hair to get rid of dead or split ends, and keep in mind that shorter do’s don’t get nearly as sweaty or greasy.

·         Tame Sweat Stains – Seems like a no-brainer but invest in better full-body perspiration protection during the summer season to tame unsightly sweat stains and prevent body odor.

·         Brighten Your Teeth – Women love a dazzling white smile and consider it to be an important physical feature. To brighten your smile, without spending a fortune on professional teeth whitening, use Colgate Optic White High Impact White.  Their new product can whiten teeth by up to four shades, in just six weeks, if you brush twice a day.

Colgate has just introduced a new product to the Optic White line, Colgate Optic White Platinum High Impact White Toothpaste. According to research. this formula is supposed to deliver 4 shades, visibly whiter teeth in 6 weeks, starting in just 3 days.  In fact, this new toothpaste whitens more than the leading whitening strip, making it simple to get a whiter, brighter, bolder, designer smile.

For whiter teeth in just one day, use the full Optic White line of products including toothpaste, the Toothbrush + Whitening Pen, and mouthwash. Don’t forget to use the mouthwash before the whitening pen for best results.
The lineup of products includes:

Colgate Optic White Platinum High Impact White Toothpaste
This formula is professionally designed with Hydrogen Peroxide for a whiter, brighter, bolder, designer smile, fast and effectively.  In addition to being safe for daily use, this product protects your enamel and contains anti-cavity fluoride protection.

Colgate Optic White WhiteSeal Mouthwash
This mouthwash contains 2% Hydrogen Peroxide. It effectively whitens teeth by removing surface stains, protects against future stains with advanced stain prevention WhiteSeal, technology, and kills bad-breath germs.

Colgate Optic White Toothbrush + Whitening Pen
Designed to provide effective whitening and convenience…all from one product. Perfect for everyday use – no hassle, no mess! It’s as easy as…Brush. Whiten. Go.
The Optic White toothbrush is specially designed with whitening cups and polishing bristles to help remove surface stains. The gel in the built-in Optic White Whitening Pen contains hydrogen peroxide, which provides effective whitening beyond surface stains. Its unique stay-on gel formula adheres to teeth for 5 shades whiter teeth that starts working in 1 day. No waiting, no rinsing! For best results use two times daily until gel pen is empty.

For more information visit www.colgateopticwhite.com