Buchanan’s Blended Scotch Whisky is kicking off the holiday season by spreading the spirit of togetherness through the arrival of its new national marketing campaign, ‘Life is Better Shared.’ Whether over an intimate glass of whisky or a shared meal with friends and family, the new integrated campaign reminds people of what’s most important – the energy, community and greatness evoked when we enjoy each other’s company.

During these unprecedented times when many people can’t come together, Buchanan’s is committed to supporting our community when they need it most. Through three key initiatives, the campaign will help feed families, inspire togetherness through a sweepstakes with global superstar and longtime brand partner, J Balvin, and support local bartenders.

To kick off, Buchanan’s is working with World Central Kitchen, a non-profit that uses the power of food to heal communities and strengthen economies during times of crisis and beyond, to share 40,000 meals with the hardest hit communities this holiday season, particularly the Hispanic community that has been disproportionately impacted by the pandemic in New York City, New Jersey, South Florida, Texas, and Los Angeles.

Together, Buchanan’s and J Balvin will also remind people that although things may look a little different this year, there is still a reason to embrace the festive season and spread joy. Beginning October 27 through November 30, U.S. residents 21+ will have a chance to win a holiday dinner for their families and share a virtual toast with J Balvin. To enter the sweepstake, consumers can visit www.win.buchananswhisky.com  or follow @buchananswhisky to learn more. To remind people how special it is to share a meal with those you love, Balvin has also created a 30-second video giving a behind-the-scenes look into an intimate dinner at his home, showcasing the intimate moments and rituals that take place when gathered around the table with Buchanan’s.

As a way to continue fostering shared moments together, the brand is also partnering with Sourced Craft Cocktails to offer limited-time-only Buchanan’s cocktail kits created and hand-delivered by local bartenders to enjoy responsibly at home. Not only will people have the opportunity to enjoy a whisky cocktail with family and friends, but they’ll be supporting their local bartender community while doing so. Available as of October 27th in New York City, Los Angeles, Miami and Austin, the kit includes fresh pre-batched Buchanan’s Whisky cocktails, a recipe booklet and a unique, fun game.

For additional information on Buchanan’s Whisky visit www.BuchanansWhisky.com.
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