Cartuna and Campanario Entertainment are teaming up with Saúl “Canelo” Álvarez to develop an adult-animated series inspired by the life and career of the Mexican sports icon and four-division boxing world champion. The project is currently in development and will be shopped to networks and streamers later this year.

Five-time Telly Award-winning writer, Erick Galindo is attached to write the series, which is inspired by Canelo’s incredible journey. As a troubled, wayward adolescent, the future champion walked into the boxing gym of Chepo and Eddy Reynoso and set him on a path to becoming a global sports icon. The trio remains a unit to this day.

“I’m excited to see my story and my career brought to TV through this incredible medium. It will give my loyal fans a new way to follow my journey to the top of boxing, and can also bring new followers to this beautiful sport,” Canelo said about the project. In addition, the seventeen-time World Champion recently confirmed a role in the upcoming feature film CREED III.

“There are athletes, there are superstars, and then there are national heroes. Canelo is definitely the latter of the three. We feel lucky to be able to bring his story to life and use animation to tell a story brimming with heart,” said Mike Flavin, senior vice president of development at Cartuna.

“Telling Latino stories that resonate with global audiences has always been at the center of Campanario’s goals. To have the opportunity to tell Canelo Álvarez’s story with the help of Erick Galindo, another one-of-a-kind Mexican and esteemed writer, is an incredible honor for us,” said Jaime Dávila, president and co-founder of Campanario Entertainment. “Latino stories deserve to be told in all formats, and we’re looking forward to creating a dynamic animated world with our partners at Cartuna.”

Co-heads of Cartuna James and Adam Belfer, along with Flavin, will executive produce the project for Cartuna with Jaime Dávila and Rico Martínez executive producing for Campanario Entertainment.