In its third year as the Official Spiced Rum Sponsor of the National Football League, Captain Morgan is releasing a flurry of clues that could score fans 21+ ultimate NFL prizes and experiences. All season long, fans can ‘Follow the Captain’ to unlock thousands of incredible prizes and experiences including unforgettable performances from today’s hottest artists like Bebe Rexha or Aminé, an epic watch party in Arlington, Texas, or a once in a lifetime trip to Las Vegas for Super Bowl LVIII.

Whether at the bar, on your phone, or yes, even in an ad, fans can find hidden clues and QR codes in the real world and across social media – from the coaster at your favorite bar to signs at local liquor stores and football stadiums, you never know what could be around the corner. Spot one? Scan the QR code to uncover the hidden clue and run, don’t walk to FollowTheCaptain.com to unlock the adventure that awaits.

“Get ready for a season of adventure because Captain Morgan is doing what it does best – spicing up fan experiences,” said Anne Nosko, VP, Captain Morgan. “So keep your eyes out for Captain Morgan this NFL season and maybe we’ll even catch you in Las Vegas for Super Bowl LVIII.”

Follow the Captain and adventure your way through the NFL season.

To help bring these adventures to life, Captain Morgan has teamed up with a star-studded roster of music artists, NFL Legends and cultural icons including Bebe Rexha, Aminé, and Victor Cruz to help instigate adventure all season long.

Bebe Rexha and the No. 1 Spiced Rum Brand are dropping fun-filled clues that unlock thousands of prizes and experiences – including  performances, a watch party in Arlington, Texas, or a trip to Las Vegas for Super Bowl LVIII.

“Just like I do, Captain Morgan always brings the spice for unforgettable fan experiences,” says Bebe Rexha. “Clues will start dropping soon so be on the lookout, you never know where they might lead you!”

The multi-layered campaign will include new TV creative starring pop icon Bebe Rexha, rap sensation Aminé and Super Bowl Champion Victor Cruz who will point out hidden clues for fans 21+ to unlock adventure anywhere they see the Captain. The 15-second spot will air on September 24 and continue throughout the season during some of the biggest NFL matchups.

Get ready for a season of adventure by cracking clues that can score you spiced-up prizes, including a front row seat to see the one and only Aminé.

“Don’t sleep on Captain Morgan, you guys – cause cracking a clue could land you a front row seat to see me later this season,” said Aminé.

Make sure to visit FollowTheCaptain.com daily, because the first gameday experience will be up for grabs soon. Follow the Captain to the Ultimate Away Game in Arlington, TX on October 8.† Fans 25+ in attendance will get a serious screen upgrade to cheer on America’s team from the massive jumbotron, while they enjoy delicious Captain Morgan cocktails, stadium bites and are showered in swag.

Throughout the NFL season, Captain Morgan will curate the dopest fan experiences, including the hottest house party of the year, hosted by Super Bowl champ Victor Cruz. Infused with the signature Captain Morgan spice, this epic night will be absolutely bananas with an exclusive performance from Aminé and special surprise guests.

Get ready for the hottest house party of the year, hosted by Captain Morgan and Super Bowl champ Victor Cruz.

“In my third year spicing it up with Captain Morgan, I’ve been waiting for the moment to throw an epic party. You already know, we’re going all out,” said Victor Cruz. “Want to make the guest list? You know what to do – Follow the Captain. ”

Fans 25+ who ‘Follow the Captain’ will be entered into a drawing for the ultimate NFL adventure – a weekend trip for you and a guest to attend Super Bowl LVIII in Las Vegas or the hottest party in town the day before Super Bowl LVIII.*

Keep up with @CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more adventures ahead. And remember, no matter how you decide to celebrate the NFL season this year, drink responsibly.