Our Latin community has always been a powerhouse of creativity, resilience, and culture—cultivating spaces for people to celebrate our heritage while contributing to global trends on TikTok.

TikTok continues to be inspired by our dynamic diversity on the platform and is honored to provide a space where inspiring Latin voices come together to represent and elevate Latin culture. Each day, we are all uplifted by these remarkable creators, industry disruptors, and small business owners who inspire everyone with their creativity, passion and innovation.

This Latin Heritage Month and beyond, TikTok is celebrating Latin creators who are making a significant impact. They have just launched their 2024 Latin Heritage Month Visionary Voices list, alongside featured in-app #CasaTikTok programming initiatives including featured #MusicaLatina and #MusicaMexicana music playlists, a first-time #ShopLatinOwned in-app shopping experience, and more.

Read on to learn more about the 2024 Latin Heritage Month Visionary Voices and how TikTok is celebrating our visionary Latin community.

#CasaTikTok programming initiatives will spotlight Latin creators, businesses, and artists, alongside our featured in-app music playlists. You can enjoy the featured #MusicaLatina and #MusicaMexicana music playlists on TikTok through September and October. Be sure to follow @tiktok and @tiktokcreators to join the #CasaTikTok celebration.

#ShopLatinOwned
As a part of Latin Heritage Month celebrations TikTok is launching #ShopLatinOwned—a week-long in-app shopping event uplifting Latin-owned merchants and Latin creators.
Starting September 26 until October 2, #ShopLatinOwned products will be available with exclusive deals and coupons from some of TikTok’s favorite brands like Simply Mandys, I Love Chamoy, Glamlite, EZ Bombs, and more.
Tune into special LIVE shopping events hosted by Latin creators and merchants too, like Boss Up Cosmetics and nasochami who will be showcasing their favorite products. The #CasaTikTok community will also come together in-person for a #ShopLatinOwned Creator event to continue the Latin Heritage Month celebrations.

Celebrating TikTok’s Internal Latin Community
TikTok also is supporting their internal Latin community through SOMOS, TikTok’s employee resource group (ERG). SOMOS empowers Latin employees by fostering an inclusive environment and organizing monthly initiatives that promote inclusion, community-first allyship, and professional development.
This month and throughout the year, SOMOS will be hosting events and activities to celebrate and support TikTok’s Latin employees.