After conquering the soccer field and accomplishing all there is, David Beckham continues to expand his empire with new exciting enterprises. Among his latest ventures is House 99, a versatile line of men’s grooming products. As he says, “I’m excited to present my new grooming brand, House 99. For me, grooming is not about how you look, but how you feel. It’s about feeling comfortable, trying new things and shaping your next look.”

Beckham continues, “No one needs permission to think about style and grooming. Changing how you wear your hair or growing your beard is a personal decision. House 99 helps you do that. I created House 99 to give people the inspiration as well as the right products to try out something different and feel completely at home doing so. Everyone can experiment and figure out what works for them. When I go to the barber, they expect me to ask for something new. I like keeping up that element of surprise at home, too.”

And when it comes to the name he explains, “Why House 99? The word House because my goal is to build an inclusive community through the brand. And ‘99 because it was a critical year for me. A lot changed in my life that year. I got married, Manchester United won the treble, and my eldest son, Brooklyn was born. I’m really excited about and proud of House 99. We’ve taken our time and done a lot of research to create quality products to help you create the look you want.”

And what makes his line different from the rest? Beckham says, “We spent months testing formulas at the labs and with barbers, picking the perfect ingredients, fine-tuning the brand logo, packaging, and even the products’ names. I like to switch things up and know other guys do, too. House 99 was created to support men, to give them the tools they need to create whatever look they are going for. To feel confident in their lives.”

Here is the line of products:House 99 Get Groomed Purifying Beard Scrub – $22, Ulta.com
Get Groomed Purifying Beard Scrub is a complete multi-tasking beard savior that thoroughly washes and conditions for purified, supple and softened hair you can work with to shave or shape. House 99 by David Beckham’s black granular scrub also helps remove dirt and pollution from the skin to prevent ingrown hairs and immediately tackle beardruffs. Works for any beard length.
Beckham says, “Washing your beard properly is so important. I use our charcoal-based scrub in the shower weekly to help reduce build up.”

House 99 Softer Touch Beard Oil – $27, Ulta.com
Inspired by barbers’ traditional techniques, House 99 by David Beckham’s Softer Touch Beard Oil deeply nourishes & tames your beard when you’re tight on time, leaving skin moisturized and beard soft, with no greasy residue. Ideal for all beard lengths. Can also be used as a pre-shaving oil to increase glide while shaving.
“This product is one of my favorites in the range, we developed this to help keep your beard smooth and smell fresh,” says Beckham.

House 99 Seriously Groomed Beard & Hair Balm – $25, Ulta.com
When facial hair needs to know its limits, House 99 by David Beckham’s weightless, creamy balm dishes out some serious discipline to any unruly beard. Seriously Groomed Beard & Hair Balm is a nourishing multi-purpose formula and the perfect light-cream hair styler for a boost of hold and conditioning to last all day long. Best for any beard and medium to long hair.
According to Beckham, “I love something that can do two jobs with one product. When my beard starts to get longer, I layer this on top of the Beard Oil to help shape and hold.”

For more information visit www.house99.com