Bud Light Seltzer will introduce a next generation digital experience with “Bud Light Seltzer Sessions Presents New Year’s Eve 2021.” The coast-to-coast livestream event kicks off December 31 at 10:30 PM EST on BudLight.com/NYE and across Bud Light social channels, and will close out the year and ring in 2021 with A-list performances from the year’s top artists including Colombian break-out star Sebastian Yatra, and Saweetie.

Saweetie

Headlining the New Year’s Eve event and performing right at midnight to bring in the New Year is brand friend and Grammy-nominated artist, Post Malone.

Post Malone

“Ready to bring in 2021 with my friends at Bud Light and kick some ass while doing it,” said Post Malone.

In partnership with MGM Resorts, one of the world’s leading entertainment and hospitality companies, other live performances scheduled to take place in Las Vegas will include: Grammy-nominated, superstar DJ and producer, Steve Aoki; and Grammy-nominated, multi-platinum rapper Jack Harlow. Additional artists who are set to perform during the livestream will also be unveiled over the next several weeks leading up to the show.

“Nothing makes me more excited than performing on New Year’s Eve and I am pumped to hit the stage with Bud Light Seltzer this year,” said Steve Aoki. “I have a special set planned to blast everyone into 2021 the proper way! Let’s Go!”

The livestream event, being produced by SYNERGY Productions and powered by First Tube Media, and across Bud Light social channels including Instagram, Facebook, Twitter and YouTube. The show will be hosted by “A Little Late with Lilly Singh” star Lilly Singh live from Las Vegas.

Lilly Singh

“I’m excited to host the first-ever Bud Light Seltzer Sessions New Year’s Eve show and ring in 2021 with audiences virtually,” said host Lilly Singh. “I know I’m not the only one looking forward to 2021 and this means I now have plans for New Year’s.”

Given that this New Year’s Eve will look and feel very different due to social distancing, Bud Light Seltzer has teamed-up with interactive livestream partner lili STUDIOS to create a unique, immersive and engaging experience leveraging the Maestro platform.
During this Bud Light Seltzer Sessions, viewers will be able to:

• Have a chance to win virtual meet & greets with performers prior to and following the show
• Breakout into a viewing room to watch the livestream with friends and family
• Alternate between performances, so viewers can watch the channel that matches their energy level
• Win prizes during the show, including autographed swag and items from the individual sets
• Add pictures of themselves to a visual fan wall

For a chance to meet performers prior to and following the show, and win prizes, viewers can RSVP on BudLight.com/NYE.

To keep up with the latest Bud Light Seltzer Sessions Presents New Year’s Eve 2021, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, on Instagram at @BudLight and on YouTube at youtube.com/officialbudlight.