Centenario, the Official Tequila of the Mexican National Team, is calling on fans to be part of “Memos for Mexico,” a fan-powered movement turning the Mexican folk song “Cielito Lindo” into an anthem for the summer of fútbol.

As the unofficial heartbeat of Mexican identity, “Cielito Lindo” has come to life in many ways; from mariachi performances to packed stadiums around the world, and it has been a symbol of Mexican culture for generations. Now, Centenario Tequila is giving the song a fresh take, built from the voices of fans themselves, reimagined to ignite the stadium stands and fuel the Mexican National Team this summer.

To bring this to life, the brand is joining forces with Mexican goalkeeper and Mexican National Team captain Guillermo “Memo” Ochoa. “Memos for Mexico” won’t just create a remix; it will be a tribute to Mexican heritage, inviting fans to submit their voice notes and videos which will be transformed into a high-energy remix that captures the sound of nuestra cultura.

“There’s nothing like hearing ‘Cielito Lindo’ take over a stadium, when that ‘Ay, ay, ay, ay’ hits, you feel it in your chest,” said Memo Ochoa. “That’s the kind of feeling we share with Centenario Tequila. Now imagine that energy, built from fans everywhere. I can’t wait to hear it, see it, and feel it come to life.”

Every bottle of Gran Centenario is rooted in tradition and a family-owned legacy spanning nearly 170 years. Crafted with passion and Mexico’s #1 tequila, it is made with 100% Blue Weber agave using generations of expertise and the signature Selección Suave process.

Smooth, rich, and versatile, it is the tequila chosen by those who know it best and trusted as the number one choice for Mexicans. “Memos for Mexico” carries that same spirit forward. Just like the raw energy of the fans singing together in the stands, each submission becomes part of something bigger: a collective expression of identity and puro orgullo mexicano.

Ready to be heard? Follow these steps to participate:

• Record your Memo: Capture a voice memo or video of you singing “Cielito Lindo.”
• Text Your Rendition to Memo Ochoa: Send your recording to (760) 606- 2462 and complete the opt-in form before April 17 at 11:59 p.m. ET.
• Want to show off your pride? Take it to social if you’re up for it. Just be sure to tag @GranCentenarioTequila, @yosoy8a and @miseleccionmx on Instagram, using #MemosForMexico

Your contribution won’t just stay on your phone. The final “Memos for Mexico” remix will become the definitive soundtrack for the summer of fútbol. Make sure to check it out here:

• THE BIG DEBUT: The track premieres to the world on May 30th during the Mexico National Team’s final U.S. send off. Stay tuned as Centenario Tequila reveals the surprise DJ joining forces with Centenario Tequila and Memo Ochoa to bring his fan-powered remix to life.
• ON TV: Tune in to see your voice and face on TV screens around the country. You will be featured on Centenario Tequila’s Mexican National Team match countdown on broadcasts!
• SOCIAL AND IN STADIUMS: From social media feeds to stadium jumbotrons, the remix will showcase your orgullo mexicano for the world to see.

Whether you’re screaming from the stands or toasting with Centenario Tequila at home this summer with a classic Margarita or Paloma, it’s your chance to join Memo Ochoa in making history. Grab your phone, raise your voice, and show the world that the heart of the Mexican National Team isn’t just on the pitch, it’s in the fans. Share your voices through “Memos For Mexico” and let everyone hear your orgullo.

Submit before April 17 to be part of the anthem. ¡Viva México!