Just ahead of National Cognac Day on Saturday, June 4, Courvoisier, one of the world’s leading luxury Cognac producers, is unveiling a stunning new bottle, label and package for the V.S., V.S.O.P. and XO marques. The new look, which arrived in shelves in late May 2016, pays homage to the brand’s rich 200 year legacy of craftsmanship and innovation. Take a closer look and discover tasty cognac cocktails below.

The packaging and labeling enhancement features rich purple and champagne gold color schemes, evoking a contemporary and luxurious feel to stand out within the category. Prominent new elements include a visual interpretation of one’s vantage looking up through the Eiffel Tower, where, Courvoisier was famously served at the monument’s opening celebration in 1889.

While the V.S. and XO bottles retained their shape, V.S.O.P. is no longer presented in a Josephine bottle, allowing bartenders and consumers to easily differentiate the expressions. Beyond its aesthetic appeal, the new label aims to elevate the cognac category by creating subtle distinction between the three marques through a design concept which appears increasingly more intricate depending on the cognac’s age.

Celebrate summer and Cognac Day with the recipes below.

Courvoisier Summer Cocktails Fresh Start
1 ½ parts Courvoisier VS
½ part passion fruit puree
¼ part lime juice ginger beer float
3-4 fresh raspberries for garnish

Method: Build in cocktail shaker shake with ice and strain into cocktail glass; top with ginger beer float Glass: large coupe Garnish: Raspberries

First Blush
1 ½ parts Courvoisier VSOP
1/2 part apricot brandy
1/4 part lime juice
4 lime wedges

Method: Build in Boston shaker, add ice, and squeeze in limes, shake and pour into glass.
Top with Sparkling wine
Glass: hi-ball
Garnish: 1 lime