Staying informed is vital in times of crisis, yet Spanish speaking communities throughout the U.S. are missing out on crucial, and potentially lifesaving COVID-19-related information due to a lack of resources in-language. That’s why the League of United Latin American Citizens (LULAC), the oldest and largest Hispanic organization in the United States, teamed up with its long-standing partner Hornitos Tequila, to create the #AyudaEnEspañol (#HelpinSpanish) campaign.

#AyudaEnEspañol is a resource kit and social media effort designed to make crucial information accessible to members of the Spanish-speaking community during the current crisis. Created by LULAC, the Spanish-language toolkit provides a solution to the current information gap by consolidating and translating critical COVID-19-related resources that are inconsistently accessible in-language.

What’s in the kit?
This much-needed resource kit includes information and assistance on applying for government benefits, the latest CDC and government updates, help for seniors, access to health services, guidance on applying for government benefits, job training and help tackling food insecurity.

Where can I access the kit?
The online resource kit can be downloaded by visiting www.lulac.org/ayudaenespanol.

How can you/your readers help spread the word that there is #AyudaEnEspañol?
Head to Twitter or Instagram, post a photo of yourself holding a sign stating who or why you’re helping in Spanish, share a link to the resource kit (www.lulac.org/ayudaenespanol) and use #AyudaEnEspañol

The program launched earlier this week through social posts from LULAC and Hornitos Tequila, and has since gained traction through several notable Hispanic personalities on Instagram. You can see a few of those by clicking the following hyperlinks:

• https://www.instagram.com/p/B-99hBLJ2aI/
• https://www.instagram.com/p/B-73Zu0FouY/