In celebration of National Margarita Day (2/22), Jose Cuervo is launching Marg Shake-Up: a contest where margarita lovers can put their cocktail skills to the test and design Cuervo’s next ready-to-drink margarita flavor.  

One lucky winner will have their margarita creation produced and sold in stores nationwide next year and net a cool $50K cash prize, while two runners up will receive $25K each.

Margarita enthusiasts can enter starting on National Margarita Day (2/22) by visiting www.CuervoMargShakeUp.com. Here’s how it works: 

·         Step #1 – Choose a base: From classic lime to peach lemonade and mango, every great margarita starts with a delicious base.  

·         Step #2 – Select your ingredients: Cuervo researched the hottest flavor trends for you to add to your custom creation. Select up to four delectable ingredients from tried-and-true classics like grapefruit and strawberry, to more exotic picks like dragon fruit and lavender.  

·         Step #3 – Add a personal twist: Now’s your chance to show your creativity by filling in the blank with any wildcard ingredient that will take your margarita to the next level. Toasted marshmallow? Steamy! Pickle juice? We’re here for it! This is your time to really shine.  

·         Step #4 – Name your signature marg: Breakout the thesaurus and craft a buzzy name for your new creation. Pick wisely as the name of your new margarita will be ready for the whole nation to see if you’re selected as the winner! 

Consumers can enter until 3/22. From there, 12 finalists will be selected for a vote from the public to determine the grand prize winner. Please note you must be 21+ to enter.