Global futbol superstar Cristiano Ronaldo announced today that he is a co-founder of a new consumer electronics company called ROC Live Life Loud that will deliver cutting edge lifestyle products to his global fanbase “Everything in my life is about performance and quality,” said Ronaldo. “We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality on the market.”

ROC LLL has a joint venture partnership with leading consumer electronics company Monster Products. Monster is designing and manufacturing an exclusive lifestyle electronics collection curated by Ronaldo.

The ROC SPORT line features Bluetooth on-ear (Roc Sport Freedom by Monster SRP: $ 279.95) and in-ear headphones (Roc Sport SuperSlim by Monster SRP: $329.95) and speakers (Roc Sport BackFloat by Monster SRP: $ TBD), as well as wired over-ear headphone (Roc Sport Black Platinum by Monster SRP: $329.95) that puts you in the action – pushing the limits with durable, hard-edged yet streamlined design and all featuring Pure Monster Sound. ROC LUXE – which will launch in the fall – takes you off the pitch and into Ronaldo’s jet-set quest for the ultimate in design and quality. These unique, sleek and sartorial accessories are for those ready to experience a piece of the Ronaldo lifestyle.

“Ronaldo is the best in the world, and we feel that Monster makes some of the best consumer electronics in the world,” said Head Monster Noel Lee.“So we believe that Ronaldo will open up our award winning products to a whole new global audience.”

The driving force behind ROC is the company’s mission to deliver incredible design along with the most innovative technology and exceptional sound quality directly to Ronaldo’s social and digital audience, including his 104 million fans on Facebook – the largest Facebook following in the world

To that end, ROC secured a groundbreaking digital partnership – an unprecedented launch agreement with eBay for worldwide distribution. As the exclusive launch platform for ROC Live Life Loud, eBay’s 157 million customers worldwide will enjoy access to ROC’s innovative new products, and a new way to connect with one of the world’s most successful and celebrated athletes.

“eBay connects shoppers around the world to the things they need and love, and the interests and passions that mean the most to them,” said Jay Hansen, vice president of eBay vertical experiences. “Fútbol is one of the most globally loved sports, and eBay is pleased to connect Ronaldo’s fanbase and followers with exclusive items that help bring their enthusiasm for Ronaldo’s lifestyle to life.”

Following the launch, ROC LLL will expand with additional innovative, exclusive retail partnerships to be announced throughout the world.