Billboard has announced an exciting lineup of evening programming for Billboard Latin Music Week presented by Samsung. As the event’s primary sponsor, Samsung will join forces with Billboard to power the celebration of Latin music, culture and entertainment in partnership with Amazon Music LAT!N, BACARDÍ, PATRÓN Tequila and Verizon. Taking place at Miami’s Faena Forum September 20-25, 2021, Billboard Latin Music Week will feature live conversations, performances and one-of-a-kind experiences at Miami’s hottest venues with superstars including Daddy Yankee, Anitta, Rauw Alejandro, Farruko, Jay Wheeler, Natti Natasha and many more special guests.

This year’s Billboard Latin Music Week returns to Miami under the slogan “The Beat of Latin Music,” making its mark as the longest-running and biggest Latin music industry gathering in the world. Registrants will have exclusive access to a series of events, including:

• Elite Media & Marketing Presents: The Billboard Latin Music Week Kickoff Showcase Event, Featuring Jay Wheeler, Presented by Verizon 
• Date/Time: September 20, 2021/9 PM ET
• Location: LIV Nightclub at Fontainebleau, Miami
• Description: Jay Wheeler kicks off Billboard Latin Music Week with an exciting showcase event. The new reggaetón star broke onto the Billboard charts in 2021 with six consecutive hits, including his smash “Viendo el techo,” a No. 1 on Billboard’s Latin Airplay chart. Free entry for Billboard Latin Music Week Attendees, on first come first served basis. Register now at billboardlatinmusicweek.com. This event is 21+.

• Billboard Premiere Party, Featuring Farruko
  Date/Time: September 21, 2021/6:15 PM ET
  Location: BACARDÍ Lounge
  Join us at the BACARDÍ Lounge and rooftop for cocktails and an exclusive video activation. Be the first to hear Farruko’s new music from his upcoming album, LA 167, at our exclusive premiere party, which will also feature the chart-topping artist, playing new tracks and answering fan questions. This intimate experience is exclusive to Billboard Latin Music Week registrants, and capacity is limited. Register now at billboardlatinmusicweek.com for a chance to secure your spot!   
• AP Global Presents: The New Artists Showcase, Featuring Fabiio, Joonti, Dvila and Ache, Powered by Elite Media & Marketing 
  Date/Time: September 21, 2021/8 PM ET
  Location: LIV Nightclub at Fontainebleau, Miami
  Description: The showcase introduces Elite Media & Marketing’s roster of exciting new acts. Free entry for Billboard Latin Music Week Attendees, on first come first served basis. Register now at billboardlatinmusicweek.com.  This event is 21+.
• Duars Entertainment and Amazon Music LAT!N Present: Billboard En Vivo, Featuring a Special Performance by Rauw Alejandro and Friends, with specialty cocktails by PATRÓN Tequila 
  Date/Time: September 21, 2021/8 PM ET
  Location: Oasis Lounge, Miami
  Description: The perfect way to enjoy PATRÓN is responsibly. ©2021. PATRÓN its trade dress and the bee logo are trademarks. Handcrafted in Mexico. Imported by the PATRÓN spirits company, Coral Gables, Fl. Tequila – 40% Alc. By vol. Access to this exclusive event is included in all Billboard Latin Music Week INSIDER and GA Passes. Register now at billboardlatinmusicweek.com. This event is 21+.
  

  Anitta 

• Billboard Premiere Party, Featuring Anitta 
  Date/Time: September 22, 2021/6:20 PM ET
  Location: BACARDÍ Lounge
  Join us at the BACARDÍ Lounge and rooftop for cocktails and an exclusive video activation. Be the first to hear Anitta’s new music in our exclusive premiere party featuring the superstar herself, playing new tracks and answering fan questions. This intimate experience is exclusive to Billboard Latin Music Week registrants, and capacity is limited. Register now at billboardlatinmusicweek.com for a chance to secure your spot.
  

  Daddy Yankee

• Samsung Presents: Billboard En Vivo, Featuring Daddy Yankee, In Partnership with BACARDÍ 
  Date/Time: September 22, 2021/8 PM ET
  Location: Faena Theatre, Miami
  Description: This intimate experience is exclusive to Billboard Latin Music Week registrants, and capacity is limited. Register now at billboardlatinmusicweek.com for a chance to secure your spot!  This event is 21+.
  

  Natti Natasha

• Samsung Presents: Billboard En Vivo, Featuring Natti Natasha and a Special Guest, In Partnership with BACARDÍ 
  Date/Time: September 24, 2021/8 PM ET
  Location: Oasis Lounge, Miami
  Description: Access to this exclusive event is included in all Billboard Latin Music Week INSIDER and GA Passes. Register now at billboardlatinmusicweek.com. This event is 21+.
• Billboard En Vivo Featuring Anitta
  Date/Time: September 25, 2021/8:30 PM ET
  Location: Oasis Lounge, Miami
• Description: Access to this exclusive event is included in all Billboard Latin Music Week INSIDER and GA Passes. Register now at billboardlatinmusicweek.com. This event is 21+.
  

  Billboard Latin Music Week

To experience Billboard Latin Music Week’s unforgettable events and performances, and to reserve your spot for limited-capacity events, register now! Learn more about registration and see the full schedule for Billboard Latin Music Week at BillboardLatinMusicWeek.com.

Follow the event on social media:

• Facebook: @BillboardLatin
• Twitter: @BillboardLatin
• Instagram: @BillboardLatin
• Snapchat: @billboard
• TikTok: @billboard
• Join the conversation: #BillboardLatinWeek