This week Davidoff hosted the official opening of its global Flagship Store and Cigar Lounge in lower Manhattan. Davidoff of Geneva – since 1911 Downtown New York City occupies a spectacular 2000 square feet in Brookfield Place – a luxury shopping destination alongside the Hudson River in the Financial District. The store is an illustration of Davidoff’s new global retail concept, which features a luxury environment and guest experience. Guests are ushered into a premium cigar retail space, flanked by a walk-in humidor and luxury lounge. Private lockers are also available for lease by customers looking to store their personal collections.

“The new Davidoff Flagship Store in downtown New York marks the culmination of an ambitious new direction for Davidoff which brings our philosophy of ‘Time Beautifully Filled’ to life. From the expertise of the craft to the enjoyment of our products, this third Davidoff Flagship Store in New York will provide the ultimate luxury cigar experience to all who visit,” said Hans-Kristian Hoejsgaard, CEO and board member of Oettinger Davidoff AG.

“Our mission is to delight and surprise our consumers both here in the US and worldwide by delivering unique brands and unrivalled retail experiences,” said Jim Young, President Davidoff of Geneva USA. “Our Downtown New York Store is an exceptional addition to our portfolio of six luxury properties, including two others here in New York, and luxury cigar stores and lounges in Atlanta, Las Vegas and our US home town Tampa, Florida.”

Each and every element of the space has been designed to evoke a sense of serene luxury:
* Dominican Artist Pascal Meccariello, who took part in the company’s philanthropic program the Davidoff Art Initiative, created a bespoke art installation which is displayed in the lounge. Entitled “The Harvest”, the one of a kind collage celebrates the tobacco leaf.
* Custom lounge furnishings from Walter Knoll Germany and Poltrona Frau.
*  A visual centerpiece in the lounge is a chandelier created by Ontwerpduo called “Light Forest,” designed to reflect the tropical flowers found in the Dominican Republic.

To commemorate the opening and to celebrate the new presence of “Davidoff of Geneva – since 1911” in downtown New York, the company has commissioned “The Downtown NYC Exclusive” cigar — an elegant and well-balanced cigar with an enjoyable creamy finish and a delicate sweet aroma filled with notes of roasted nuts and honey. The Downtown NYC Exclusive is only available at the Downtown store and will retail for $25.00 per cigar or $250 for a box of 10.

Davidoff of Geneva – since 1911 Downtown New York 
225 Liberty St,
New York, NY 10281
Phone: (212) 897-2866

For more information visit www.davidoff.com