In celebration of the colorful and storied history of Jose Cuervo, the brand celebrates its 222^nd birthday with the launch of a limited edition capsule collection created by Honduran designer Carlos Campos who just finished showing his collection at New York Men’s Fashion Week.  Each piece features a unique design that fuses the artwork created specifically for limited edition 222 bottle series designed by Spanish artist Ricardo Cavolo, and past Campos designs, and tells the story of key periods in Cuervo’s history – Heart, Lady, Devil and Music.

The Cuervo x Cavolo x Campos Capsule blends Ricardo Cavolo’s vivid artworks with Carlos Campos’ modern design DNA – classic American style with a Latin twist – to bring these iconic Jose Cuervo stories to life. As someone who embodies Jose Cuervo’s spirit of intensity in both personality and product – classic American designed imbued with a colorful Latin twist – Campos was the ideal partner for this collaboration. 

Ricardo Cavolo

Carlos Campos

Jose Cuervo chose to partner with artist Ricardo Cavolo and Latin American fashion designer Carlos Campos to create a capsule collection inspired by the bottle series.  Jose Cuervo selected Carlos Campos for his bold and convention breaking spirit as both a designer and American entrepreneur, the same spirit that has empowered Jose Cuervo, since its earliest days, to become the leading tequila in the world. 

Jose Cuervo has inspired and fueled creativity throughout its colorful 222 year old history, fueling creativity with artists like Ricardo Cavolo, Carlos Campos and the Rolling Stones. The three-piece collection encompasses the heart of the brand and includes:

THE HEART OF AN INDUSTRY
In 1795, the King of Spain granted Jose Antonio de Cuervo the first royal concession ever to produce tequila commercially. This singular event marked the birth of the tequila category, and made Jose Cuervo the heart of an entire industry.

THE DEVIL’S WATER
When three barrels of Jose Cuervo tequila first crossed the border to the United States in 1873 the few Americans who dared to drink the fiery liquor claimed a spot among the last rogues of the West. The simple act of drinking Agua Del Diablo (the Devil’s water) imbued adventure at a time when Americans saw tequila as a mysterious, dangerous liquor.

A SPECIAL LADY
In Mexico’s tumultuous years following its revolution, Jose Cuervo broke social convention by anointing a woman, Ana Gonzalez-Rubio y de la Torre, as the head of the entire company. Jose Cuervo and its iconic brand of tequila would not be where it is today without this lady’s leadership and guidance in times of turmoil.

A MUSIC INSPIRATION
As the spirit of intense expression, Jose Cuervo has inspired and fueled creativity in song. From the Rolling Stones’ legendary 1972 Tequila Sunrise Tour to countless agave-inspired anthems, Jose Cuervo continues to instigate and accent legendary performances as well as singular timeless moments throughout musical history.
Visit Cuervo.com/222 for more information on the collaboration.