Dos Equis has launched Luna Rising, a platform for fans to use the moon as the cue to turn their daytime casual gatherings into extraordinary evening celebrations. Dos Equis’ Luna Rising campaign taps into the energy of the moon and evening drinking occasions proving that “as the moon rises, so do the possibilities.”

With the program launch, Dos Equis is giving eight eligible fans a chance to win an all-expense paid trip for two to the Luna Rising full moon party in San Diego on August 29, 2015, amongst other secondary prizes. Through July 30, fans can enter the contest by posting full moon and summer night photos to Instagram using #LunaRising or by uploading them to DosEquis.com/Luna Rising. Every photo posted or uploaded represents a chance to win.

Dos Equis is also rolling out two limited-edition label and packaging designs for its Lager and Ambar brews. Each pack and bottle will feature new lunar-themed branding, with unique codes that are printed on the back label of the bottles to enter the contest. Visit DosEquis.com/LunaRising to enter codes and be automatically entered for a chance to win. Every unique code entered represents a chance to win.

“The moon is a source of curiosity, mystery and intrigue which perfectly fits the mystique of the Dos Equis brand,” said Ryan Thompson, Brand Director for Dos Equis. “This summer Dos Equis will own the transition from day to evening drinking, encouraging our guy to turn their summer nights into legendary celebrations.”

The Luna Rising campaign also features a radio spot as well as a new “Most Interesting Man in the World”  commercial airing throughout the summer. The 15-second spot on “Making the Most of Summer Nights” features the popular character giving a nod to the moon with the proclamation: “Even the brightest moon has a dark side…it’s your job to find it.”

To get inspiration on how to transform your summer nights into more interesting evenings and rise with the moon, check out the video from the full moon kickoff party in Austin, TX at DosEquis.com/LunaRising. Fans can visit the website throughout the summer for updates on ongoing contests, news and information. Dos Equis Luna Rising is part of an ongoing commitment to help fans live the “Stay Thirsty” mindset during the summer months.