As a community with diverse hair types of all lengths, textures and colors, Latinos are no stranger to this societal pressure.  Dove has announced the launch of #MyHairAMiModo. This initiative is created alongside Latin community voices; designed to drive meaningful conversations surrounding harmful hair stereotypes and champion hair positivity through a series of touchpoints. 

“For more than 20 years, Dove has been committed to redefining narrow beauty standards so that women and girls can see their beauty is a source of happiness, not anxiety – this includes their relationship with their hair,” says Dove Hair Global Vice President, Bérengère Loubatier. “Through #MyHairAMiModo, we aim to uplift Latina community voices and celebrate the beauty of all hair types, textures and styles so that Latina women feel empowered to embrace wearing their hair, their way.”

To kick off the launch, Dove partnered with Li Saumet from Bomba Estéreo to re-record the band’s anthemic song, “Soy Yo,” with an updated message that speaks directly to hair self-expression. You can see it HERE.

“The #MyHairAMiModo campaign and our collaboration with Dove are very much what Bomba Estéreo is about,” shared Li Saumet, lead singer of Bomba Estéreo. “The updated verses are about being genuine, being original and above all else, accepting and celebrating yourself as you are. The connection was very organic for me because I often experiment with my hair to express myself and my personal style. It’s important for brands like Dove to elevate the pressures Latina women face when it comes to their hair because the more we talk about it, the more possibilities there will be for positive change.”

Dove invites Latinas everywhere to join the #MyHairAMiModo conversation on TikTok to the tune of the updated “Soy Yo” by sharing their hair story and tagging #MyHairAMiModo and @Dove. 

Beyond social media, Dove teamed up with Christine Gutierrez, a prominent Latina self-esteem expert, and Ona Diaz-Santin, a renowned hairstylist, to host a transformative #MyHairAMiModo Masterclass at Ona’s hair salon. This learning experience was tailored to engage hair stylists and key members in the community with actionable tools to address hair stereotypes and spread hair positivity at their own salons and in their communities across the country.

This campaign builds on the launch of the Dove Love Your Hair collection introduced earlier this year. This tailored wash & care collection effectively nourishes a range of hair textures, types, lengths, and colors, with the mission of encouraging women to proudly wear the hair that makes them, them.

Join in celebrating the beauty of all hair.  To learn more, visit Dove.com/myhairamimodo.