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EA SPORTS FIFA Increasing the Popularity of Soccer in the USA

23 Nov 2014 by Jose Eledra in Fame, Home, Pleasure, Sports, Television, TOYS

2014 was a big year for soccer in the USA. The inspired performance of the US Mens National Team at the World Cup erupted an unprecedented level of soccer fandom and with escalating MLS playoff excitement, soccer is once again captivating Americans. It was also a big year for EA SPORTS FIFA in the USA, with the country emerging as the #2 best-selling territory for FIFA 14. To highlight the relationship between the best-selling videogame franchise and soccer in the USA, EA SPORTS created an infographic featuring findings from a recent consumer research study and new in-game telemetry statistics.

ea fifa

Some notable findings include:
–        EA SPORTS FIFA is increasing the popularity of soccer in the USA  – a new study conducted by Rich Luker of “Luker on Trends – ESPN Sports Poll” reveals for the first time the positive correlation between the game and interest in the sport:
o   34% of EA SPORTS FIFA gamers became pro soccer fans after playing the videogame
o   50% of EA SPORTS FIFA gamers are more interested in pro soccer after playing the videogame
–        Americans are playing EA SPORTS FIFA a lot
o   95% of Americans who play soccer videogames, play EA SPORTS FIFA
o   USA was the #2 best-selling territory for FIFA 14
o   In one year, Americans:
§  Played 293M matches
§  Spent 3.1B minutes playing the game
§  Scored 637M goals
–        There’s also significant growth in engagement with Major League Soccer
o   There was a 112% increase in the number of people playing with an MLS Club in FIFA 15 vs. FIFA 14

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Jose Eledra

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