Summer is finally here and it’s not just any summer…it’s THE summer we’ve all been waiting for and deserve more than ever after a year of burnout across the board. Malibu wants everyone to make this summer count by embracing that Summer Friday mindset – it’s the day when the whole weekend is in front of you and anything feels possible. But what exactly does “taking a Summer Friday” mean? Chances are, if you ask a group of people they all have different definitions and experiences.

Malibu decided to find out the most popular definition and discovered the majority of Americans (63%) define a Summer Friday as taking a half-day and logging off at 12:00 p.m. every Friday.  And not surprisingly, nearly everyone (94%) says companies should absolutely give their employees Summer Friday perks!

The brand is encouraging fans to take Funshine Fridays this summer in whatever way that works for them.Every Friday in July and August at 12:00 p.m., Malibu is giving everyone an extra incentive to get their weekend started earlier. Visitors 21+ can virtually “punch out” for the day for a chance to win $2,021 – in celebration of summer 2021 – plus other fun prizes including a Malibu Funshine kit(inflatable ring toss games, visors, pineapple sunglasses and more).

“Our new campaign is Malibu’s way of helping everyone reclaim summer – and start the weekend earlier – because we all deserve some Funshine Fridays after the year we’ve had,” said Regan Clarke (Vice President of Marketing for Malibu U.S.). “We want to encourage Malibu lovers to embrace that summertime carefree spontaneity as they spend time and reconnect with friends and family this summer.”

Malibu’s #FunshineFriday is a part of the brand’s global summer campaign, ‘Let the Funshine,’ which offers a playful depiction of the social rustiness that can happen a year after social restrictions. As a brand that’s always embodied that carefree summertime mindset, Malibu isn’t about to let any social awkwardness hold anyone back. Yes, a year of virtual hangouts may have us forgetting how to small talk, how to pull together the perfect playlist or even what makes a good host and hostess gift. But the truth is, it isn’t the picture-perfect or social media worthy moments we’ve missed – it’s the simple moments in life like hanging out with friends, sharing a few drinks and opening ourselves up to wherever and whatever the day or night takes us.

In addition to entering Malibu’s Funshine Friday sweepstakes, fans can visit www.maliburumdrinks.com/letthefunshine, for recipes to create the perfect cocktail to go with their #FunshineFriday, with both summertime classics and refreshingly tasty new recipes, including:

Malibu Piña Colada

• Ingredients:
  • 1 part Malibu Original
  • 1 ½ parts pineapple juice
  • ½ part coconut cream
• Method:
  • Pour everything into a shaker with ice. Shake, pour and enjoy!

Malibu & Soda

• Ingredients:
  • 1 part Malibu Original
  • 2 parts soda water
• Method:
  • Fill a highball glass with ice cubes. Add Malibu and top up with soda. Garnish with lime.

Malibu Bay Breeze

• Ingredients:
  • 1 part Malibu Original
  • 1 part cranberry juice
  • 1 part pineapple juice
• Method:
  • Add some ice and pour all the ingredients into the glass. Top off with pineapple
    .

Malibu Watermelon Mojito

• Ingredients:
  • 1 part Malibu Watermelon (NEW!)
  • ½ part lime juice
  • 2 parts soda water
  • Mint leaves
  • Fresh watermelon
• Method:
  • Add watermelon pieces, mint leaves and lime juice into a highball glass. Gently muddle and then fill glass with ice. Add Malibu Watermelon and top with soda water. Garnish with mint sprig and a watermelon wedge.

Share how you and your friends are celebrating #FunshineFridays this summer with @maliburumus.