TelevisaUnivision, the world’s leading Spanish-language media and content company, and Liga MX, the most-watched soccer league in the U.S., have announced Expedia as the official travel partner of Liga MX in both the U.S. and Mexico. The strategic collaboration aims to enhance the overall fan experience, providing fanáticos in both markets with access to travel benefits to attend matches and support their favorite teams.

With this multi-year partnership, Expedia will have a significant presence across TelevisaUnivision’s multiplatform Liga MX programming in both countries, and opportunities for integrations at dedicated Liga MX viewing parties in the U.S., known as fiestones, and at on-site fan activations taking place at Campeón de Campeones in Los Angeles this summer.

The partnership extends Expedia’s expansive football portfolio to now include Liga MX in the U.S. and Mexico. TelevisaUnivision and Liga MX reached a landmark partnership in 2022 that brought the Mexican soccer league’s commercial rights to the U.S.

“We are proud to announce Expedia as the official travel partner for Liga MX in both the U.S. and Mexico,” said José Luis Los Arcos, senior vice president of Sports Partnerships at TelevisaUnivision. “Liga MX is a cultural passion point that transcends borders, and this partnership creates more opportunities for fans to enhance their travel experiences through Expedia, whether it’s visiting family and friends or traveling to a big match to cheer on their favorite team.”

“Expedia is excited to be the official travel partner for Liga MX and power the fan travel experience in both the U.S. and Mexico,” said Michele Rousseau, senior vice president for global brands at Expedia. “For millions of fans, nothing beats being there to cheer on their favorite team, and we look forward to connecting with passionate fans and enriching their fútbol experience by making sure they get more out of every travel experience.”

Expedia is a full-service online travel company offering a wide selection of travel products including flights, accommodation, car rental, activities and attractions. The Expedia mobile app makes it easy to plan and book travel all in one place, ensuring travelers get the most out of their journey.

“We are thrilled about the positive impact this partnership will have on our fans,” said Mikel Arriola, president of Liga MX. “Expedia’s expertise in travel will be invaluable as we continue to make our league accessible across the U.S. and in Mexico.”