Feat Clothing is an inspiring story of how in a dismal retail landscape filled with challenges for brick and mortar outlets, an online business has tripled its revenue during a pandemic year. The brand is scaling $10 million in sales this year. All managed by a small team of 5 working remotely. They have become a breakout line and a true success story in the very lucrative athleisure fashion sector. Case in point, Feat’s first influencer collaboration with Helen Owen tracked a million dollars in sales in a short time.

The brand is making the commitment to become more sustainable each year. They are rethinking their manufacturing process from top to bottom and beginning to use more sustainable and recycled materials, less product packaging and partnering with non-profit organizations to lessen the impact their clothing has on our environment. Given the fact that clothing manufacturing is among the most polluting industries in the world, from water consumption to CO2 emissions, it has an undeniable impact on our environment. Feat is making it a priority to rethink their manufacturing, supply chain and distribution network to minimize their impact & build a more sustainable future for all of us.

The first step in their sustainable commitment, is to introduce organic or recycled materials whenever possible. They expect to replace 70% of all polyester currently used in their products, with recycled polyester by summer 2021. They aim for a zero carbon footprint initiative as they rethink their supply chain from the top down, aiming to reduce, eliminate or offset 100% of their carbon footprint related to shipping by the end of 2021.

With people working from home or being less formal brands like Feat are seeing a huge surge in business. The California-based company is a on a mission to develop clothes and athleisure pieces that are so comfortable and effortless you can live in them everyday. Feat is best known for their signature BlanketBlend hoodie, named by some “The Softest Hoodie Ever,” made with the finest shrink-free materials and finished with their signature ButterWash process.

The signature BlanketBlend took an entire two years to develop across multiple facilities and continents without cutting a single corner and was redeveloped from propriety fabric. BlanketBlend hoodies bring softness to a whole new level, making it a the most popular quarantine look for those who work from home and celebs’ favorite street style.

Taylor Offer with Parker Purr, Feat Clothing Co-Founder

Before founding Feat, designing and selling socks and shirts started as a way to make money in college for Founders Taylor Offer and Parker Burr. It quickly turned into $1Million in sales by the time senior year came around. Eventually, the pair started working with influencers, their following and mission changed and they became experts at manufacturing, thus FEAT was born.

Among the new items for men are the Roam shorts and joggers, covered here.

For women, and a great option for Mother’s Day is this newer set available in the AdobeMarble (pinkish) colorway. The line will be available for the next few months.
Feat dropped their matching BlanketBlend Hoodie ($118) and Jogger ($98) set in the Seafoam colorway and their new Blanketblend Hoodie ($118) and Short ($64) set in Cayenne.

For more information visit www.featclothing.com.