An intimately raw and magical journey through the life, mind, and heart of iconic artist Frida Kahlo, FRIDA is told through her own words for the very first time, drawn from her famed illustrated diary, revealing letters, essays, and candid print interviews — and brought vividly to life by lyrical animation inspired by her unforgettable artwork. The feature film directorial debut of acclaimed editor Carla Gutiérrez, FRIDA posits a striking context as to why the artist – and her art – remains as powerful as ever. The film begins streaming on Prime Video on March 14th, 2024. It will play in theaters in Mexico starting on May 9^th via Cinépolis.

Covering more than 40 years of her life, the filmmakers received unrestricted access to research materials, much never shown to the general public before. What is extraordinary about Kahlo’s life and art is how her images would galvanize multiple generations of admirers worldwide, doing more than solidifying her status as a modern artist of timeless import.

An intensive journey spanning two years, Gutiérrez and her formidable team of artisans, most of whom are women and proudly Latine, gathered together to craft a singular cinematic experience that could be no ordinary art history lesson. A living portrait emboldened by the magical realism befitting Kahlo’s remarkable life emerges. Yet, her voice ultimately stands supreme, a complex and powerful sound of a multitude of Fridas: fearless, seductive, defiant, vulnerable, raucous, and wonderfully alive.