Casio’s stylish G- SHOCK brand celebrated its 30th anniversary with an exciting celebrity driven event that included James Marsden, Jessica Stam and Brook Lopez, among others, and introduction of three exclusive timepieces: MTG, Rangeman and GDX6900.

The first timepiece introduced was the completely revamped G-SHOCK classic: the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK’s latest performance technologies; backed by spokesperson Brook Lopez.

Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for first response professionals to truly master all natural elements.

Baby-G stepped up its style with the chicest designs to date. Introduced by supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces come in nine colorways and boast a layered 3D metallic face.

Brook Lopez and Paul Pierce

Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.

The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced: the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer — the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the the latest in modern wrist couture.

Busta Rhymes, Rosie Perez, Doug E fresh & Sway

Fabulous

Taryn Manning

HOMBRE Magazine’s Francisco Romeo with model Irina Proskurina

Chris Meloni

Vanessa Beyer

Irina Proskurina

James Mardsen & Jessica Stam

Following the introduction of G-Shock’s latest styles, the celebration began. The event featured the attendance of a long list of bold faced names. Attendees included Vincent Piazza, Fabolous, Melanie Fiona, Paul Pierce, Adrienne Bailon, HOMBRE’s Francisco Romeo, Cynthia Rowley, Chris Meloni, Natasha Lyonne, model Irina Proskurina, Taryn Manning, Frank Grillo, Tiki Barber, Doug E. Fresh, Rosie Perez, and Big Sean.

Yelawolf

The evening included an opening performance by Yelawolf.

And to close the celebration: Eminem. In a rare and exciting performance the reclusive artist performed an hour long set highlighted by live versions of “Criminal”, “Lose Yourself”, “Wont Back Down”, “Cleaning Out My Closet” and “Love The Way You Lie”!

Eminem also introduced his latest G-Shock design.