Gran Centenario is showing up for fans across the nation this summer. Through “Summer of Fútbol” partnerships with Copa América, Mexico National Team, and Leagues Cup, the brand is launching a contest to reward the biggest fan of the beautiful game to be named the Chief Fútbol Officer, while simultaneously giving all fans limited access to win numerous prizes, including seats at the Copa América finals.

Fútbol fandom continues to grow in the US; in fact, the percentage of Americans who claim fútbol as their favorite sport has quadrupled since 2004. To celebrate this spirit and passion of fútbol fans, the brand extends an invitation that goes beyond the ordinary – a call to become the “Chief Fútbol Officer.” The tequila brand is giving one super fan the once-in-a-lifetime opportunity to be inducted into Gran Centenario’s team of legends, which currently includes fútbol stars like Rafael Marquez, Memo Ochoa, Javier Saviola and other elite players who embody the spirit of fútbol. The newly-minted CFO will receive the an experience which includes:

• Private access to Mexico’s team training session in Pasadena, CA, on September 6, 2024 (not accessible to other consumers).
• Private meet and greet with Hugo Sánchez, one of Gran Centenario’s legends and world-renowned goal scorers, for an exclusive interview opportunity before riding with him to the MEXTOUR Game in Pasadena, CA, on September 7, 2024.
• Experience the MEXTOUR Game on September 7, 2024 like a true legend by having full access to pre-game practice, a suite for the best view of the match, and access to post-game meet and greet with the team.

But the party doesn’t stop there; the fan will be welcomed as the legend himself alongside Hugo and stand out as the Gran Centenario CFO throughout the season with:

• Two tickets to unlimited eligible 2024 Leagues Cup and Mexico National Team games. See official rules for eligible matches to choose from.
• One (1) $1,000 gift card that may be used towards the purchase of the finest bottles of Gran Centenario Plata, Reposado, Cristalino and Leyenda.
• Autographed bottle signed by Gran Centenario legends such as Memo Ochoa or Brian McBride.
• Personalized, one-of-a-kind Jersey for the Chief Fútbol Officer, immortalizing their legacy!

HOW TO ENTER:

Gran Centenario is only looking for the ultimate fan to become the “Chief Fútbol Officer” who can enter at www.grancentenario.com/ChiefFutbolOfficer or by posting a photo, video, or message about why they are the biggest fútbol fan, tagging @GranCentenarioTequila and including the hashtags #GranCentenarioCFO and #Contest³. Fans can enter the competition now: the biggest and loudest fan will be reviewed by Gran Centenario legends themselves at the Copa América Final in Miami on July 14, 2024. All entries must be submitted by 11:59 p.m. ET on July 13, 2024, to be eligible.

SUMMER OF FÚTBOL LIMITED EDITION BOTTLES BRING MORE CHANCES AT WINNINGS

Gran Centenario wants to reward as many fútbol fans as possible, so they are giving everyone the chance to win exclusive prizes, including a trip for two to the Copa America finals in Miami! Gran Centenario is doing so by releasing limited time bottles of both Plata and Reposado that are designed to showcase the passion of Fútbol, and include a QR code on the back that can be your golden ticket to exclusive prizes! Fans are encouraged to enter the ongoing Gran Centenario Summer of Fútbol Sweepstakes⁴ by scanning the QR codes on the LTO bottles or by visiting www.grancentenario.com/summer-of-futbol where they will have the chance to win not only the trip for two to the Copa Finals, but many other prizes as well!

Raise your glass, raise your voice and join us in celebrating the beautiful game. Enter the “Chief Fútbol Officer” contest or participate in the ongoing Gran Centenario Summer of Fútbol Sweepstakes to become a part of fútbol history.

For more information about Gran Centenario Tequila, please visit www.grancentenario.com or follow on Instagram and Facebook at @grancentenariotequila.