Gray Away For National Grooming Day With True Sons

16 Aug 2018 by Lina Jordan in Ego, General, Grooming, Grooming, Home, Pleasure, Products

In celebration of National Men’s Grooming Day (August 17) we introduce you to a new brand for those guys looking to cover the gray.
Since 1987, Just for Men has dominated the men’s hair dye segment, with sales of $137.3 million in 2012, their closest competitors only raked in $6.6 million combined. This opened the opportunity for True Sons, a product that offers a new solution for men with a proprietary, patent-pending foam which has a rheology similar to a shaving cream, making it easy to use and requires no mixing.

Serial entrepreneur, Carl Sandler, found the perfect opportunity to enter the male grooming segment with, True Sons, the just-launched innovative dye system lets men dye their head, beard, and body hair at home. No more awkward visits to the drug store, with the same product.

Targeting the aging man—on average, 50 percent of the population will have 50 percent gray hair by the age of 50. Men start graying closer to 30, while women begin to notice gray hairs around 35

Currently, the only premium, at-home hair dye available for men in the U.S., True Sons is available through a monthly or quarterly subscription model and offers a dye expert to provide tips for men who may be trepidatious of the dyeing process.

True Sons proprietary hair foam is available in 6 different shades to accommodate all types of hair color —from blonde to black, they cover it all. But, they don’t cover too much, thanks to the sophisticated oxygen-activated formula, the foam selects which gray hairs to dye and which to leave alone, letting men keep sexy levels of gray in their hair.

Available in auburn, dirty blonde, medium brown, dark brown, brown-black, true black, True Sons is sold exclusively on www.truesons.com via subscription

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