HEINEKEN Hosts ‘Green Carpet’ and Star Studded AfterParty at 2014 Latin Grammys
03 Dec 2014 by HOMBRE in Celebrities, Event, Fame, General, Home, Music, Pleasure, Spirits, Stars, Style, Television
In this, its fifteenth year of participation and support to Latin music, Heineken continues to be the leading beer sponsor of the Latin Grammy Awards. Among the brand’s initiatives this year were its involvement on the Green Carpet, the Person of the Year Gala, and official Awards After Party.
Needless to say, stars were out in full force to these Heineken sponsored events. The annual Latin Grammy is broadcast live through Univision and is recognized as the most respected Latin music awards ceremony. Over the past fifteen years it has proven to be the perfect combination of music, arts, and Latin culture; connecting Heineken with millions of Hispanics consumers.
Proving its long standing loyalty and commitment to the Hispanic market, Heineken remains the longest sponsor associated with the event. Among the personalities participating this year were Ricky Martin, multiple nominee Calle 13, Luis Fonsi, Juan Luis Guerra, Enrique Iglesias, Prince Royce, Carlos Vives, Marc Anthony and Rubén Blades.
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