Last week after hosting a dinner for Latin hip hop duo Los Rakas, Hennessy V.S kept the celebrations going by taking the party West. This past weekend the brand hosted an intimate brunch at the Ingleside Inn in Palm Springs during Coachella to celebrate the 20th anniversary of Nas’ classic “Illmatic” album. The lyrical master was joined by Jay Z and Diddy as he performed tracks from the album to a packed crowd that spanned generations.

Nas is the current face of the Hennessy V.S “Wild Rabbit” campaign. The Wild Rabbit represents the inner drive that urges us to continually push the limits of our own potential. For Nas, this relentless determination has led him to countless achievements in music, business and beyond.

Nas with Illa Films producers, One 9 and Erik Parker

Guests of the desert party were treated to an exclusive sneak peek of the “Time is Illmatic” documentary trailer, co-created and produced by Illa Films producers, One 9 and Erik Parker. “Time is Illmatic” delves into the making of Nas’ 1994 debut album, and gives fans a look at what fuels Nas to continuously innovate and push himself from Queensbridge to the world’s stage. Of the documentary, producers feel it’s “…truly an honor and a privilege to share the story of ‘Illmatic.’ His story has become our story. We are inspired by Nas’ drive to represent something greater than himself and his commitment to be a truth-teller in everything he stands for.”

“Time is Illmatic” will open this year’s Tribeca Film Festival on April 16.

Throughout the afternoon, party goers relaxed poolside and sipped Hennessy mixed drinks, including the Desert Cooler, as they took in the sounds of producer and DJ, Jermaine Dupri.

Nas and Lance Gross

Romeo

Los Rakas

Guests included actors Damon Wayans and Lance Gross, actress Eva Marcille, model Karrueche Tran, rapper Romeo and, fresh from their New York Hennessy V.S. hosted dinner, hip-hop duo Los Rakas.