Hennessy, the world’s best-selling Cognac and Official Spirit of the NBA, is partnering with ten NBA teams, elevating the brand’s existing partnership with the league. Moving at the speed of culture, individual deals will evolve Hennessy’s national ‘Spirit of the NBA’ platform and bring to life the brand’s ‘Never stop. Never settle.’ mantra for avid fans in local markets.

Programming will be bespoke to each city, with Hennessy amplifying the local team spirit of each NBA market through world- class marketing support, tailored community and social platforms, retail activations featuring custom POS and localized packaging.

“These partnerships are a natural extension of our overall NBA programming, allowing us to engage with and impact NBA fans on a local level,” said Jasmin Allen, Senior Vice President, Hennessy US. “We look forward to bringing Hennessy’s ‘Never Stop. Never Settle’ ethos to life through custom activations that reflect and celebrate the spirit of each of these regional communities.”

Hennessy is now the official spirit of the following NBA franchises:

• Atlanta Hawks
• Charlotte Hornets
• Dallas Mavericks
• Detroit Pistons
• Golden State Warriors
• Milwaukee Bucks
• Memphis Grizzlies
• New Orleans Pelicans
• Philadelphia 76ers
• Washington Wizards

The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

To learn more and celebrate the 2020-2021 NBA season with Hennessy, visit Hennessy.com, Facebook.com/Hennessy or Instagram.com/HennessyUS .