Hennessy, the world’s best-selling Cognac, invites you to take a glimpse into the heritage and inspiration that fuels Latin Global Superstar Maluma with the release of Hennessy V.S.O.P Limited Edition by Maluma. This vibrant limited edition bottling of encapsulates his ever-evolving perspective & constant strive for reinvention.Maluma, who has partnered with the brand since 2019, breaks ground as the first recording artist to ever collaborate with Hennessy on a limited edition bottle, representing a testament to Hennessy’s Never Stop, Never Settle brand ethos and a celebration of the impact of Latin culture on art, music, and fashion. It’s the artist’s first time ever designing a bottle where his essence is reflected in the neon hues and shapes.  

As presenting sponsor of the “Papi Juancho” U.S.A. Tour, Hennessy V.S.O.P brought Maluma fans together to experience vibrant rhythms and the “Never stop. Never settle” spirit

“For me, having the opportunity to be the first recording artist to design a Limited-Edition Hennessy V.S.O.P bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication, and honor,” shares Maluma. “Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture’s history.”

Global superstar Maluma raises a Hennessy V.S.O.P toast to more than 18,000 during his third sold out concert at Madison Square Garden in New York City

Maluma’s career is bigger than himself: his inspiration and successes represent the collective dreams of his family, his community, his fans, and the culture they revere. Throughout his career, he has continually strived to break boundaries, transcending the world of music to become a global superstar and cultural icon.

Jasmin Allen, Hennessy Senior Vice President with Maluma

“Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of our brand ethos,” said Jasmin Allen, Senior Vice President, Hennessy US. “With this collaboration, we continue our legacy embracing Maluma’s expansive perspective in this Hennessy V.S.O.P limited edition – where quality meets unapologetic originality.”

The Hennessy V.S.O.P Limited Edition by Maluma design is available nationwide for a limited time for $64.99 RSP. A collectible edition – featuring a bottle glorifier – will be available for pre-order on ReserveBar.com starting today.

To learn more about Hennessy V.S.O.P, please visit Hennessy.com and follow @HennessyUS on Instagram, Facebook, Twitter as well as the hashtags #HennessyVSOP and #HennessyxMaluma.