#HennessyFightNight is coming back with the most anticipated fight in years as longtime Hennessy ambassador Saul “Canelo” Álvarez returns to the ring to make history and cement his legacy by facing Gennadiy ‘GGG’ Golovkin on September 17^th.

As Jasmin Allen, Senior Vice President at Hennessy U.S. says “At Hennessy, we approach the world of boxing through our ‘Never stop. Never settle’ mantra which Canelo Alvarez embodies perfectly. Born into a family with a deep boxing heritage, Canelo lives in constant pursuit of excellence – believing that no matter the obstacle, you keep fighting, you keep working to honor your family, your community, and your culture.”

Hennessy, the world’s best-selling Cognac, has long been a champion of those who push the limits of potential to achieve new levels of greatness.

As a Hennessy Ambassador, Canelo has evolved into legend over the last 6 years. His legacy is built through persistence, consistency, and determination and an endless pursuit and perseverance while taking on new challenges exemplifies the “Never Stop. Never Settle.” brand ethos.

In celebration of the upcoming fight, Hennessy recognizes all those who push the limits of potential and raises a toast to those who “Never stop. Never settle.”

Hennessy wins in Vegas as the undisputed champion of luxury Vegas weekend experiences. The brand revels in bringing exclusive access to opulent events, top celebrities, and unparalleled dining experience during the biggest boxing event of the year.

The brand leads in their craft, from masterfully crafting the world’s bestselling Cognac to carefully cultivating an unforgettable Vegas experience. Hennessy, a timeless choice of luxury and legacy, welcomes boxing fans to raise a glass in celebration of #HennessyFightNight.

Over the past six years, Hennessy has evolved in the world of boxing as it has witnessed Canelo’s greatness evolve into legend. They understand and support the pursuit of greatness in boxing culture, the relentless determination that forges true legends.
Furthermore the brand celebrates diversity within the sport of boxing, and the unifying experience the game champions.