At the most recent Pitti Uomo, the prestigious international menswear trade show held in Florence, Italy, twice a year, Hockerty showcased its latest lookbook to the delight of attendees.

The key event for the fashion industry is known for presenting the most recent collections from established and emerging brands to buyers, press, and fashion enthusiasts. Beyond the trade aspect, the Show is known for its vibrant street style and networking opportunities.

Florence once again became the beating heart of menswear as Pitti Uomo celebrated its 108th edition. this summer, the event radiated with color, texture, and energy, bringing together timeless tailoring and bold self-expression under the Tuscan sun.

Hockerty returned to the scene with a refreshed take on warm-weather elegance, showcasing lightweight fabrics, vibrant tones, and structured silhouettes that moved with ease through the streets of Florence and the courtyards of Fortezza da Bass.

From light grey pinstripes and ivory linen suits, to sage green textures and rose pink db cuts, the looks embraced both modern flair and classic craftsmanship. styled with Cuban collar shirts, felt hats and loafers, the collection blurred the lines between formal and relaxed, embodying the spirit of today’s confident, global gentleman.

Hockerty, the online made-to-measure clothing company, specializes in custom suits, shirts, and other garments for men. They offer a wide range of customization options, allowing customers to design their own clothing online and have it tailored to their specific measurements. The brand aims to provide affordable, high-quality, and personalized clothing options.

Here are some of Hockerty‘s  standout looks featured in Florence: