For a tailored take on color, Italy gives color as a way of life, and Hockerty makes it timeless. At Pitti Uomo Summer 2026 the brand returned to Florence with everything the city always promises: heat, beauty, and the challenge to arrive with something worth saying.

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Hockerty delivered with the boldest creative direction in its history. The Color Edit isn’t a theme, it’s a conviction.
Fourteen outfits, fourteen Italian places, fourteen ways to wear color without holding back: the cobalt of a lake, the  saffron of Caltagirone’s tiles, the field green of the Sienese hills. Every look built around a single color rule, lived at a different intensity.

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Each look was named for a place, because every pairing of color tells its own geography.
Ravello, Portofino, Lago di Como, Forte dei Marmi, Procida, Giudecca. As in every edition, Pitti Uomo became the runway: every tone chosen on purpose, every fit cut exact, 100% made-to-measure.

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Double-breasted silhouettes led the edit.
Pink linen, dusty-blue linen-tencel, ivory Super 100s, terracotta lined in cupro, misted yellow, dark purple, chocolate cotton-linen, joined by field jackets in dark beige and chocolate. Color worn on color, every tone at a different intensity.

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Forest green closed the edit twice over, color worn on color.
In a room full of clothes, the loudest voice is color worn with total conviction.

Here’s a look at a garden courtyard in the heart of Florence, lemon trees, bitter orange, lavender and centuries-old green. A live violinist played among the lemons, a Florentine ceramicist hand-painted majolica in the tones of the palette, and a Buontalenti gelato cart closed the afternoon.

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