Hockerty, the online tailoring pioneer, has just introduced a groundbreaking approach that merges sartorial heritage with cutting-edge technology to redefine custom fashion online.

The future of made-to-measure fashion just got smarter — and more personal. The new generation of digital tools is redefining how we shop for custom garments online, merging data, design, and human individuality.

By entering just three data points, users can instantly generate accurate personal measurements. This chart is saved in their Hockerty profile, enabling faster, more accurate future orders without the need for manual measuring.

Height, weight, and age are the three pieces of information needed. The digital body profile displays an image of the body with the suggested and estimated measurements.

This is how the New 3D Digital Body Profile will show the client´s measurement profile. The data is automatically calculated in your profile. Customers can adjust it or confirm directly to create a body profile.

• Accuracy and speed: automatic measurement estimation in seconds — no tape measure needed.
• Time efficiency: saved profiles can be reused for future orders.
• Better fit: algorithms refine proportions using both physical and visual inputs.
• Seamless experience: an intuitive interface designed for digital-first customers.
• Sustainability: fewer measurement errors mean fewer returns and optimized production.

This innovative technology complements other developments introduced by Hockerty in 2025, including the skin tone configurator.

Within the clothing configurator, customers can select a model whose skin tone closely matches their own. This allows them to instantly see how different fabrics and colours complement their complexion, helping create harmonious and personalised looks.

This year, Hockerty also launched SOFIA. Hockerty’s AI-based style assistant offers real-time guidance on fit, design, and personal styling, making the digital tailoring experience more human and interactive.

Every year, the brand develops new technological tools to help our customers enjoy a unique shopping experience through our technical advances in the online shop.

With this launch, Hockerty fuses tradition and innovation, bringing the craftsmanship of made-to-measure into the digital age. A new benchmark for how fashion and technology can tailor the future.