As the biggest party of the year arrives in Times Square this New Year’s Eve, a name you will see plastered all over television screens across the world is Planet Fitness. The brand returns as presenting sponsor for the legendary countdown. During a cocktail reception hosted at One Times Square we saw the New Year’s Eve Ball up close, and sat down with McCall Gosselin, Senior Vice President of  Communications & Corporate Social Responsibility at Planet Fitness for a conversation on the importance of health as part of new year’s resolutions, and the future plans for the brand in 2020 and beyond.

This Tuesday night approximately one million revelers in Times Square will ring in a “Judgement Free” 2020 with festive New Year’s Eve party hats complete with purple and yellow sequins – Planet Fitness’ signature colors. The brand will also be featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020″ on December 31, beginning at 8:00 p.m. EST on the ABC Television Network – with a presence in New York and Los Angeles – as well as on the Times Square’s 2020 webcast throughout the night.

McCall Gosselin, Senior Vice President of  Communications & Corporate Social Responsibility at Planet Fitness

HOMBRE: How did this relationship between New Year’s Eve and Planet Fitness first come about?
McCall Gosselin: We have over 2,000 locations nationwide and we’re $10 a month, so we’re very affordable. We wanted to spread the message far and wide that fitness can be fun, affordable, judgment free, and get more people into fitness. And we thought that the best way to do it would be to sponsor New Year’s Eve. For us in the fitness industry New Year’s Eve is our Superbowl. Everyone is thinking about New Year’s Resolutions, getting fit, taking that first step, and there is no better platform to share our message than New Year’s Eve at Times Square, that’s why we wanted to sponsor.

H: How has the relationship worked out so far?
MG: Fabulous! It’s been great. We love working with Dick Clark Productions, and our partners at Times Square Alliance to really bring the night to life. We paint Times Square purple and yellow ever single year and it’s great to see people celebrating and thinking about their resolutions, and their hopes and dreams for the New Year. We really want to be a part of it and we’re excited; and we will continue to do it for two more years – and hopefully more than that!

H: What should people be thinking about as a New Year is upon us?
MG: We know a lot of people have health on their resolution list and at Planet Fitness we just want people to take it one day at a time. Fitness doesn’t have to be expensive, it doesn’t have to be intimidating. It can be fun. Don’t be afraid of taking that first step, don’t think you failed before you start, even if you get off the wagon, get back on again. We really want to encourage everyone to give it a chance. You can succeed and have fun with it. Check us out.

Model Marina Kuznetsova attends Planet Fitness’ New Year’s Eve reception

H: What are some of the plans for the brand in 2020?
MG: We’re definitely expanding aggressively which is exciting. I mentioned we have 2000 locations nationwide, we’re in every single state and we want to bring fitness to more people’s backyards. We’re fun and affordable and we’re definitely going to be opening more locations throughout 2020, and welcoming more people into our family.

H: Why should our readers experience Planet Fitness?
PF: We’re a gym for everyone. We’re not for the fitness elite, we’re not for the fit getting fitter, we’re for every person. If you think fitness is important to you and you want to be healthier in the New Year, don’t be intimidated. Give us a chance, we think you’ll be really happy.

H: Having risen to such a high level within the company, what is your advice for achieving personal success?
MG: I would say follow your dreams and do something you’re passionate about. For me, I’ve always been interested in media and health and wellness, and if you do what you love you won’t be working a day in your life. So follow your passions, give it your best and you’ll find success.

Models Kahuany Tufaile and Marina Kuznetsova join HOMBRE Magazine’s Editorial Director Francisco Romeo at a New Year’s Eve reception hosted by Planet Fitness

Model Marina Kuznetsova poses with the famed New Year’s Eve Ball