HOMBRE Exclusive: Diego Boneta Introduces Corona’s New Tradition
06 May 2016 by Francisco Romeo in Celebrities, Ego, Event, Fame, Film, Films, General, Home, Music, Pleasure, Products, Profile, Spirits, Television, Theater
This Cinco de Mayo a new tradition began. Corona partnered with popular singer/actor Diego Boneta to help fans countdown and participate in the first ever Cinco Lime Drop. The idea is to have a Corona on 5/5 and at 5:55PM drop a lime in it and share on social media. Corona then customized the photos, “Cinco-ifying” them with festive designs.
Currently Boneta can be seen in the autobiographical feature “Pele: Birth of a Legend.” The film, depicting the soccer legend’s rise to the world stage, premiered at the Tribeca Film Festival and opens in theaters nationwide May 6th. He is hot and getting hotter with three other films scheduled to open this year; “Before I Fall,” “Another You,” and the action thriller “The Titan,” co-starring Sam Worthington.
The actor is best known for his roles in the telenovela “Rebelde,” the CW’s”90210,” “Pretty Little Liars,” “Jane the Virgin,” and “Mean Girls 2.”
Most recently Boneta starred on the much-talked-about Fox series “Scream Queens.” A far cry from his childhood beginnings in the Mexican music reality TV show “Código F.A.M.A.,” where his singing career first took off.
Although a star in Mexico, the young heartthrob became well known by mainstream audiences when he landed the lead role in the film adaption of “Rock of Ages.” To prepare for his role he took guitar lessons along with his co-star Tom Cruise. Boneta is of Mexican, Puerto Rican and Spanish descent and has triple citizenship for Mexico, U.S., and Spain.
HOMBRE: Happy Cinco! What exactly is the Corona Lime Drop?
Diego Boneta: So this is the first ever Lime Drop for Cinco de Mayo. People all over the States at 5.55PM were able to have their Corona, drop a lime, and just chill-out at the end of the day. Summer’s also starting so it’s a good time. There’s no rocket science behind this, is as simple as that.
H: What makes Corona so special for you?
DB: Being from Mexico, Corona was the first beer I tried. There’s nothing like a cold Corona.
H: How do you celebrate Cinco de Mayo?
DB: Well you know, we don’t really celebrate it that much in Mexico. I’ve learned a lot more since I came here. I think the important thing about this holiday is to bring everyone together and celebrate something. Have a Corona, and drop a line while you’re at it.
H: And how do you celebrate Mexican Independence?
DB: That’s the big holiday there. If I’m in Mexico, I’ll go out, hang out with my friends. There’s a town called San Miguel de Allende which is a perfect place to celebrate. I love going there. If I’m not in Mexico then I’ll just have tequila like a good Mexican, with a good Corona chaser.
H: How do you cut the perfect lime?
DB: It’s tricky because you have to cut it thin enough to drop perfectly in the bottle. You have to be careful, last year I was trying to cut avocados and I ended up cutting my hand and needed twelve stitches. But it’s fun, it’s a call to action and I’m looking forward to seeing what people do on Vine and Facebook.
H: Let’s talk a little about your career, how do you select the roles you take on?
DB: I like filmmaker driven films, the cast helps, knowing that there’s great people involved, and a role that challenges me. I just got back from shooting a picture that it’s more in the action genre (“The Titan”).
H: Is that the direction you want to go in now?
DB: Most of the movies that I have lined up are in that genre. I grew up doing Taekwondo and that was one of my main sports growing up. And now I’m back in the martial arts world.
H: What’s the difference between acting in Mexico and acting in the States?
DB: I’d say down there you do 50 scenes a day, so you do a lot in one day and it makes you take direction really well an be a lot quicker. That’s been very helpful here, because when there are time crunches here to me that’s like nothing. That’s the world I come from.
H: What would you say are some of the key factors to your success?
DB: My family plays a key part in that, and in keeping me grounded. They’re not involved in this, I’m kind of the weird one. Many of my fans are young and maybe undecided as to what to do, I’d say find out what you’re passionate about and do that.
H: And finally, how should people celebrate Cinco de Mayo?
DB: Having a Corona, dropping a lime in it at 5:55PM and sharing a cool video of them doing it and being creative with that. And use all the hashtags and handles.
@CoronaExtraUSA on Instagram or Twitter using #LimeDrop.
Diego Boneta photographed exclusively for HOMBRE Magazine by Paul Tirado
All photos copyright HOMBRE Magazine