The most important part of our day is the time spent on sleep. After a good night rest you feel relaxed and ready to face all the challenges the day brings. A key factor for the best sleep is the mattress used. It makes all the difference. Amerisleep.com, has revolutionized the process of buying a mattress, and the mattress itself.

The company, started by a group of college friends, has perfected the process to order a mattress online. It’s important to evaluate your mattress periodically and if you wake up not well-rested and your mattress looks worn and saggy, it’s time for a new one.

Amerisleep.com offers a memory foam mattress produced in the United States that uses natural, plant-based material instead of a portion of environmentally damaging petroleum products. The patented production process ensures that the mattress sleeps cooler than traditional memory foam, and delivers a more breathable bed. Amerisleep’s all-American collection features six mattresses — with various features to match consumers’ sleeping needs. If not satisfied there’s a no-risk 90 day comfort guarantee.

Having had the chance to personally experience Amerisleep’s ‘Revere’ mattress, I am witness to the difference it can make. After answering a few questions through the website you receive what is requested. Most impressive is the packaging. The mattress arrives a few days after ordered in a FedEx compact, compressed, rolled package. Once opened and unrolled it expands to it’s full King size, with a 12 inch deep memory foam that provides some of the best, and most comfortable sleep ever.

In an exclusive HOMBRE interview Joey Holt, Co-founder and COO for the company shares the Amerisleep.com story.

HOMBRE: Why the need to create this mattress company?
Joey Holt: When we began there was nobody selling mattresses online. We liked the idea of being the first, the challenges to be the first to do this. We were attracted to the largeness of this market. And lastly we all recognized that the market had changed. As you know sleep is the most important part of your day and people genuinely hated buying a mattress. We wanted to change that and provide a better experience.

H; What was the research involved in creating the mattress that you have now?
JH: There were a few things we wanted to be sure we provided customers. The first was being eco-friendly. We use plant-based material. Second we wanted to make sure the manufacturing itself was the cleanest. And third we wanted to deliver directly to the customer to save them money.

H: What has been the response?
JH: Customers love the idea of going to our website for mattress selection.

H: I was surprised to see you offer a 90 day return policy. What is the ratio of returns?
JH: We have less than a one percent return rate. Our customers are able to select their mattress based on a series of questions and we have a 97% ratio of satisfaction.

H: What is the importance of being organic?
JH: For us it’s being conscious of the environment.

H: What sets it apart from other mattresses?
JH: It all begins with our website. We make shopping a virtual showroom. The second is our customer service. Whenever our customer interacts with our website they’re able to talk to sleep experts, either on the phone or through chat, to make sure they find the right mattress. And in terms of the mattress technology itself, we are constantly researching and looking at how we can improve on what we currently have. With our new mattress line we use a material called Celliant. If you look at most mattress companies they don’t pay attention to details such as the cover, but we do. If you look at the memory foam itself most of our competitors use a petroleum base, we use a plant based memory foam. It makes us more eco-friendly which our customers appreciate, and also allows for a better night’s sleep.

H: You have six different types of mattresses, can you tell us the difference among them?
JH: The difference is what purpose each mattress serves. There is not one of our mattress that is better than another. It all comes down to personal preference.
Depending on your firmness preference, sleeping style, whether you sleep on your back, your side, your stomach; we offer a different type of mattress. There seems to be a trend where most mattress companies tend to think there is a one mattress fits all type of world, and it’s absolutely not the case. People come in different shapes, different sizes they have different preferences. People have told us what they want and that’s what we deliver with this new line. And so far we have been overwhelmed with its success.

H: What should one look for when purchasing a mattress?
JH: The most important thing I would advise buyers is to look for great customer service. If you can’t find a company that is customer focused I would not do business with them.

H: How did the company begin?
JH: We were all best friends, we met in college and then we moved to Arizona and started this. And literally when we started there was nobody else doing this. It was a risk, it was a challenge. Will this work? We are really blessed and fortunate to have customers receive the product the way they have.

H: Why did you decide to sell online to begin with?
JH: We looked at the way mattresses are bought in general. There were so many people that were frustrated. People compared buying a mattress to buying a used car. You go to a mattress showroom lay on 15 or 20 different mattresses over 20 minutes with someone hovering over you, watching your every move. With our website we are able to provide enough feedback on the product with our trained sleep experts that help you figure out your needs.

H: What is the future of the company?
JH: The future is to develop products that our billion dollar competitors don’t have. From our plant based materials, to our eco friendly manufacturing methods, to the way we innovate and package the mattress, to our new technologies, our Celliant mattress covers, our website; we’re always finding new ways to make a better mattress.

For more information visit www.amerisleep.com