Jim Beam, has just introduced Jim Beam Pre-Prohibition Style Rye and Jim Beam Bonded, two new additions to the growing portfolio that continue to secure the brand’s position as the world’s best selling bourbon.  To celebrate the launch Jim Beam transformed a local New York nightspot into an underground prohibition era speak-easy, complete with roaring twenties band, cigar girls, burlesque dancers, and tasty classic cocktails.

New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has a distinct spicy flavor and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail.

Jim Beam Bonded exemplifies the pride of more than 200 years of whiskey making and seven generations of distillers. Originating with the “Bottled in Bond Act” of 1897, bonded bourbon is a true reflection of consistency and quality, produced and bottled in accordance with Federal Law – 100-proof, at least four years old, and produced in a single distillery season at a single distillery.

Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whiskey made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.

“We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “We listened to this feedback, and know that the time is right to Make History by taking a classic product that’s loved around the world and making it even better.”

The new Jim Beam Rye is bottled at 90-proof and is a pre-prohibition style Kentucky Straight Rye Whiskey. It has spicy and warm with a bit of a black pepper bite which gives way to vanilla and oak undertones. The finish is warm and inviting with a rye spicy aroma, with hints of vanilla and oak notes, with a golden amber color.

Jim Beam Bonded delivers a slight oak spiciness, medium-bodied with a warm, balanced flavor that rests well on the palate. It’s aged four years and bottled at 100-proof with an aroma features oaky cooperage notes with a background of vanilla and caramel, with a golden amber color.

Jim Beam Bonded is best enjoyed mixed with any classic American cocktail.

New Jim Beam Pre-Prohibition Style Rye and Jim Beam Bonded have a suggested retail price of $22.99 each for 750mL, and are available in select on-premise locations and retailers nationwide.

For more information about Jim Beam Pre-Prohibition Style Rye and Jim Beam Bonded visit www.facebook.com/JimBeam, follow on Twitter (@jimbeam) or visit http://www.jimbeam.com/other-bourbons.

HOMBRE Magazine’s Francisco Romeo at the launch of Jim Beam’s new Bonded and Rye Bourbons