JOCKEY Refreshes the Classic White T-Shirt With StayNEW Technology

12 Jul 2015 by Pedro Aristes in Ego, Fashion, General, Home, Products, Style

Whether your style is traditional or forward-thinking, simple or a little more eclectic, one thing is certain – you probably keep a couple of white t-shirts in your closet. In a mission to improve the quality of the iconic white t-shirt, Jockey created StayNEW, a fabric innovation that improves whiteness, softness, and durability. No matter how you style your white t-shirt, Jockey’s shirt will stay looking newer and brighter for longer, giving your look an overall polished effect.

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For the past year the brand has been fielding research, innovating with new technology and advancing new and existing designs. The main new product is a t-shirt stands up to whatever you put it through, maintaining its shape and whiteness wash after wash. 

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Pedro Aristes

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