JOCKEY Refreshes the Classic White T-Shirt With StayNEW Technology
12 Jul 2015 by Pedro Aristes in Ego, Fashion, General, Home, Products, Style
Whether your style is traditional or forward-thinking, simple or a little more eclectic, one thing is certain – you probably keep a couple of white t-shirts in your closet. In a mission to improve the quality of the iconic white t-shirt, Jockey created StayNEW, a fabric innovation that improves whiteness, softness, and durability. No matter how you style your white t-shirt, Jockey’s shirt will stay looking newer and brighter for longer, giving your look an overall polished effect.
For the past year the brand has been fielding research, innovating with new technology and advancing new and existing designs. The main new product is a t-shirt stands up to whatever you put it through, maintaining its shape and whiteness wash after wash.
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