John Legend unveiled his new ad campaign video for Montblanc Legend fragrances through his instagram reel here.  Underscoring his talent as a lyricist and composer always thinking, creating and anticipating, the campaign film sees the artist stepping into the light, sitting at his piano and capturing his musical creations in the moment with a Montblanc Meisterstück writing instrument. His performance is pure creation in the making, as Legend applies his unique skill and the power of creativity to spontaneously compose the original music featured in the film, created exclusively for Montblanc.

Legend is one of today’s most admired recording artists and performers. In addition to 12 Grammy wins, he is one of a handful of EGOTs, artists and creatives who have won all four of the most coveted awards: an Emmy, Grammy, Oscar and Tony. He is also a principal of Get Lifted Film Co., an award-winning production company which has developed projects with ABC, NBC, FOX, HBO, Showtime, Netflix and FX, with the mission of spotlighting stories from dynamic creatives.

“I am excited to embark on this exciting chapter with Montblanc Legend.  Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation and creativity, and Legend reflects these values with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend,” says John Legend.

A worldwide classic among men’s fragrances, Montblanc Legend channels the mindset of those who strive to leave their mark with purpose, conviction and passion, not necessarily aiming for legendary status but often writing their own legend along the way. John Legend has built such an influential legacy by exploring new spaces, taking creative risks and working hard to share his talent with others. He has left a lasting mark on culture and entertainment, becoming a legend in his own right.

“Montblanc Legend and John Legend share much more than a name, they also share attributes that make this relationship particularly meaningful.  Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression. As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that move audiences across generations and geographies,” explains Vincent Montalescot, Montblanc Chief Marketing and Merchandising Officer.

In the new advertising campaign, Montblanc pays tribute to the exceptional talent of its new ambassador with a focus on John Legend’s extraordinary creativity and his relentless quest for inspiration.  The print campaign captures Legend in a series of portraits, thoughtfully looking into the future with determination and inspiration.

First launched in 2011, the Montblanc Legend collection is characterized by its exceptional ingredients, its carefully crafted composition and the elegant intensity of the fragrances. The fragrance line includes the original Montblanc Legend Eau de Toilette, Montblanc Legend Eau de Parfum, Montblanc Legend  Spirit, Montblanc Legend Red and the newest Montblanc Legend Blue.