Johnnie  Walker  Scotch  and  “Entourage”  fans  can   “hug  it  out”  with  excitement.  The  world’s  leading  Scotch  whisky  has  partnered  with   the  highly  anticipated  feature  film  from  Warner  Bros.  Pictures,  Home  Box  Office  and   Rat-­‐Pac  Dune  Entertainment  to  debut  a  new  chapter  in  the  “Entourage”  storyline:  the   short  film  “Johnny  for  Johnnie.”

Like  the  Johnnie  Walker  ‘Keep  Walking’  campaign,  “Entourage”  is  centered  around personal  progress  and  the celebration  of  achievements,  both  big  and  small,  along  the   way.  From  embarrassing  failures  to  epic  successes  and  all  the  steps—and   missteps—in  between,  the  guys  from  Entourage  never  stop  pursuing  their  dreams   with  the  utmost  optimism  and  confidence.

“What  makes  the  Entourage  series  so  universally  relatable  is  that  its  story  revolves around  a  group  of  friends  and  their  unrelenting  pursuit  of  their  dreams,”  explains   Dan  Sanborn,  VP  of  Influencer  and  Entertainment  Marketing  for  Diageo  North   America.  “We  all  have  dreams  but  it’s  not  always  easy  to  achieve  them.    In  this  short   film,  Johnny  Drama  –  as  only  Drama  can  –  brings  to  life  his  own  dream,  bringing   some  fun  and  levity  to  his  journey  and  all  of  the  steps  along  the  way.      It’s  a  classic   Johnny  Drama  story  of perseverance.”

HOMBRE’s Laura Willette with Kevin Conolly and Doug Ellin at Johnnie Walker’s ‘Johnny for Johnnie’ screening

It’s  that  “dream  large,  live  larger”  spirit  that  inspired  Johnnie  Walker  to  tap  show creator  Doug  Ellin  to  write  and  produce  an  original  short  film  featuring  the  beloved   “Entourage”  character,  Johnny  “Drama”  Chase.

“If  someone  mapped  it,  I  bet  no  one  had  more  missteps  than  Drama.    He  didn’t  just wake  up  in  Hollywood  with  all  the  cars  and  money.  He  had  to  work  for  it,”  notes   Ellin.  “It’s  that  reason  we  chose  Drama’s  storyline  for  the  short  film.”    Directed  by  “Entourage”  co-­‐star  Kevin  Connolly,  the  short  film  extends  Johnny Drama’s  plotline,  showing  how—in  true  Johnny  Drama  style—when  you  pursue  a   passion  with  over-­‐the-­‐top  optimism,  persistence  and  a  little  bit  of  “layering”,  you   can  achieve…Victory!

“I  was  really  excited  from  day  one  to  be  a  part  of  this  project.  Not  only  does  Johnny drink  Johnnie,  but  so  do  I,”  shares  actor  Kevin  Dillon.  “Drama  claims  to  be  Irish, Chilean  and  part  Japanese.  I  wouldn’t  be  surprised  if  he  finds  a  bit  of  Scottish  in  his   blood  as  well.”

To  unlock  the  next  step  in  Johnny  Drama’s  story,  visit  the  Johnnie  Walker  YouTube channel  and  share  the  buzz  with  your  crew  by  using  #KeepWalking  on  social  media. Cornerstone  Agency  served  as  the  lead  creative  agency  for  the  Johnnie  Walker “Entourage”  partnership,  helping  to  create  key  campaign  assets,  from  out-­‐of-­‐home   spectaculars  and  point  of  sale  to  creative  support  on  the  video  content.    In  addition,   the  campaign  will  be  fully  integrated  with  national  media  support,  Public  Relations,   digital  and  experiential.    As  an  extension  of  the  “Johnny  for  Johnnie”  short  film,  the   brand  will  soon  be  releasing  a  digital  short  reminding  people  the  importance  of   responsible  drinking,  also  scripted  by  Doug  Ellin.

Fans  21  and  older  can  follow  @JohnnieWalkerUS  on  Facebook,  Twitter  and  Youtube, and  @JohnnieWalker  on  Instagram,  for  updates  on  the  brand’s  partnership  with   Entourage.
Johnnie  Walker  reminds  you  and  your  entourage  to  drink  responsibly.