The Hispanic Day Parade is one of the country’s biggest Latin celebrations. The annual event takes over New York‘s Fifth Avenue, attracting close to a million attendees. This year Johnny Falcones, Viva Entertainment Group‘s Chairman & CEO was named ‘Padrino,’  the Parade’s biggest honor – along with Grand Marshall, a title given to Bronx Borough President, Rubén Díaz Jr.

New York City Mayor Bill de Blasio 

During the Parade’s reception held at Gracie Mansion, New York’s Mayor Bill de Blasio congratulated Falcones, and all honorees on the immense contributions the Hispanic community brings to the City of New York. The Hispanic Day Parade chose to recognize Falcones for his long standing achievements in the entertainment industry, and for the success of  his Vivalive App, which continues to promote Latin culture by making US Hispanic, and Latin American television networks available to the masses.

This year marked the Hispanic Day Parade’s 54th Anniversary of bringing together all Spanish speaking nations in Latin America and the Caribbean, along with Spain, for a colorful and festive celebration in one of world’s most iconic avenues. The Parade marched up Fifth Avenue beginning at 44th Street ending at 72nd Street.

Johnny Falcones, Viva Entertainment Group’s CEO & Chairman is named Hispanic Day Parade’s ‘Padrino’

Speaking about the honor of leading one of the nation’s biggest Latin events Falcones says, “I am speechless. This is the beginning of an era and the perfect example of how years of hard work and dedication come to life. Viva Entertainment Group is pleased to report a significant revenue growth of 75% over the last three months and to assure shareholders that the company has no intention of changing its share structure. Viva is executing my business plan and our recent progress validates all the steps, we took for the past few years. The future of TV entertainment is here to stay.”

VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva is a service provider  of an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva provides subscribers access to the content they want anywhere, anytime. With a WiFi connection customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. VIVA is a publicly traded company under the stock symbol OTTV.        

Hispanic Day Parade ‘Padrino’ Johnny Falcones prepared to lead the march up Fifth Avenue

Viva Entertainment Group’s CEO & Chairman Johnny Falcones is interviewed during the Hispanic Day Parade’s international television broadcast