In a preview of what’s to come in Kia Motors’ Super Bowl ad for the all-new 2021 Seltos SUV, we see a strong and determined child as he enters a room teeming with journalists. After making his way to the podium he looks out across the assembled crowd and says, “First question.”  A reporter quickly replies, “What keeps you going out there?”

Scheduled to air in the third quarter, Kia’s 60-second spot focuses on overcoming adversity to achieve the impossible dream. And the hardscrabble journey at the center of the story inspired Kia to establish the “Yards Against Homelessness” charitable initiative as a continuation of its “Give It Everything” brand personality.

Following the overwhelming success of the Kia Telluride, the first SUV to win the “Triple Crown” of the auto industry’s most prestigious accolades – North American Utility Vehicle of the Year; MotorTrend SUV of the Year; and Car and Driver 10 Best – the refined and right-sized all-new Seltos is set to energize the Entry SUV segment with a personality all its own.

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power, and is recognized as one of the 100 Best Global Brands by Interbrand.  Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.