Kiehl’s Since 1851, the official 2024 SPF partner of Jackson Hole Mountain Resort, is setting up shop on Rendezvous Mountain for its first 2-day pop-up experience on March 8^th & 9^th.

The dual-station pop-up experience will pay homage to the brand’s rich heritage and spirit of adventure while encouraging healthy skincare for all resort patrons. A few highlights mountain goers won’t want to miss:

Here is where to find Kiehl’s on the mountain, and details on the experiences.

At the base of the mountain, resort patrons will be invited into an apothecary-like stand inspired by the brand’s original New York City Flagship store, where they will be offered complimentary healthy skincare assessments from Kiehl’s Skincare Pros.

o   A heritage museum wall will showcase Kiehl’s adventurous DNA with snapshots of the Everest ’88 Expedition, where Kiehl sponsored climbers to take the first ascent of the mountain’s east face.

o   A real-time UV Index Report will educate resort patrons on skincare safety year-round and encourage them to apply SPF.

o   By signing up for the Kiehl’s Loyalty program via a scannable QR code, patrons will receive free samples of the brand’s new and best-selling skincare products, including the new Better Screen SPF, Ultra Facial Barrier Balm, and Ultra Facial Cream. Limited-edition Kiehl’s merch will also be sampled to patrons throughout the day.

The experience continues at the mountain’s midway point, where mountaingoers can take a pit stop for light bites and refreshments, including NYC hot pretzels and cocoa, while relaxing in Kiehl’s lounge chairs alongside a life-size Ultra Facial Cream jar.

For those not on the slopes next weekend, Kiehl’s is hosting a national sweepstakes for one lucky individual to win the ultimate Jackson Hole Mountain Resort getaway.

The experience will include a two-night stay at Jackson Hole Mountain Resort April 5^th -7^th, along with ski passes and gear, and VIP tickets for two to the Rendezvous Music Festival, featuring headline artists Mt Joy, Luke Grimes, and Niko Moon, providing the opportunity to hit the slopes and experience the partnership firsthand.

PARTNERSHIP DETAILS

Adventure has been a part of Kiehl’s DNA since the beginning. The brand’s first foray into adventure was on Mount Everest, where Kiehl’s sponsored the first ascent of its East Face, supplying climbers with several Kiehl’s products to support them on their heroic journey – a true testament to the protective, hydrating, and nourishing power of the brand’s products.

The brand will once again take on the extreme climates and conditions of the great outdoors by joining forces with Jackson Hole Mountain Resort to get safe and effective skincare products into the hands of all adventure-goers.

The partnership will combine digital and out-of-home touchpoints to drive maximum awareness, education, and product trial. With digital and out-of-home advertising on ski-lifts and mountain maps, and via CRM and social placement. Kiehl’s products will also be retailed at various Jackson Hole Mountain Resort stores, including Teton Village Sports and Rodeo. Visitors will enjoy product sampling throughout the year at high-traffic Ski Gondolas, Trams, and Private Booking Services, and through consumer events and activations.

The Kiehl’s x Jackson Hole Mountain Resort will leave behind a digital footprint (or ski-track) only, demonstrating their joint sustainability commitments.

o   Working towards a Future Made Better, Kiehl’s focuses on reducing its environmental impact by implementing responsible manufacturing to produce products with sustainable ingredients. In an effort to reduce waste, Kiehl’s leverages post-consumer recycled materials in all packaging and offers several of its best-selling products in refillable containers, further reducing the amount of single-use plastic.

o   Located in Wyoming’s Greater Yellowstone Ecosystem and Grand Teton National Park, Jackson Hole Mountain Resort maintains comprehensive environmental programs, pollution prevention plans, and has achieved ISO 14001 certification with a commitment to reduce greenhouse gas emissions.

Kiehl’s new Better Screen UV Serum SPF 50 will be spotlighted alongside a variety of best-selling Kiehl’s skincare products for the face and body, including the beloved Ultra Facial Barrier Cream, Ultra Facial Barrier Balm, Crème De Corps, Ultimate Strength Hand Salve, Lip Balm #1, and Super Fluid UV Defense.