Penske Media Corporation (PMC) will have Maluma and Megan Thee Stallion headlining its highly anticipated two-day culture and creativity festival, LA3C, taking place December 10-11, 2022 at the Los Angeles State Historic Park, Los Angeles’ premier downtown destination for concerts and events.

Megan Thee Stallion

Three-time, Grammy award-winning superstar Megan Thee Stallion will headline the show on Saturday, December 10, and Maluma will headline Sunday, December 11 and the festival will include performances by K Pop stage-breakers Seventeen and LA music icon, Snoop Dogg. LA3C’s full talent lineup including musicians, chefs, artists and programming details will be unveiled in the coming weeks. Tickets are on-sale now at LA3C.com.

Maluma

The festival’s mark, LA3C, stands for Los Angeles (LA), the Capital of Culture & Creativity (3C) and aims to connect people and communities through the city’s most influential and inspiring music, food and art. The two-day celebration will be a curation of best-in-class experiences including a range of multicultural food and flavors punctuated by bold and interactive art on display from some of the world’s most talented artists.

PMC Chairman, CEO and Founder Jay Penske appointed Juan Mora, an impact investor and non-profit leader as LA3C’s Chief Executive. “It is an honor and privilege to build this festival,” said Mora. “We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome. Jay’s vision and the commitment to positively impact the city of Los Angeles inspires us all. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”

“I have always been inspired by Los Angeles, its people, its vibrancy, its diversity and its creativity,” said Penske.  We are proudly building an event with a significant long-term vision.  Right now, being together in person means so much to us all.  Our event will be a place to celebrate and give back to this incredible city and the people who make it so unique.”

LA3C is committed to nurturing the city’s creative heart and preserving Los Angeles as a capital of creativity and culture for years to come. In its inaugural year, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.

Snoop Dogg

For over 30 years, Heart of Los Angeles (HOLA) has helped young people overcome barriers through exceptional, integrated programs and personalized guidance in a trusted, nurturing environment. Thousands of youth attend HOLA’s academic, arts, athletics, and wellness programs yearly and at no cost. HOLA’s Visual Arts and Music departments are dedicated to the idea that every child, regardless of socioeconomic status, deserves the chance to create. For more information or to get involved, visit: www.heartofla.org.

Film Independent champions creative independence in visual storytelling and supports a community of artists who embody diversity, innovation and uniqueness of vision. For nearly 30 years, Film Independent’s Project Involve has been a leader in building a more inclusive and equitable industry by supporting emerging filmmakers from communities underrepresented in film and entertainment. For more information, visit https://www.filmindependent.org/.

Seventeen

Additionally, LA3C will leverage the expertise and access of Penske Media properties including Variety, Billboard, VIBE, The Hollywood Reporter, Rolling Stone, Deadline, WWD, Sportico, SHE Media, ARTnews, Robb Report, IndieWire, TVLine and Sourcing Journal.

For more information on LA3C and the latest updates, visit LA3C.com.

Follow the event on Social Media:

• Facebook: @LA3Cofficial, Twitter: @LA3Cofficial, Instagram: @LA3Cofficial