Latin Grammy 2023 Winner Nathy Peluso Joins Dove To Promote Self Expression Though Hair

17 Nov 2023 by Lina Jordan in Celebrities, Ego, Ella, Event, Fame, Fashion, Films, Gift Guide, Grooming, Grooming, Home, Pleasure, Products, Style, Television, Woman

With the Latin Grammys taking place this week and the eyes of the world focused on Sevilla, Spain global rising star Nathy Peluso shines at the Red Carpet with an outstanding look. She embodied the initiative #MyHairAMiModo.

The popular musician showcased the work of hair and makeup artist Iván Gómez. For the historic evening he used Dove Hair to create the impressive look which was inspired on the mission of promoting positivity and self expression through hair among Latinos.

Dove announced the launch of #MyHairAMiModo on October 17, 2023. This initiative is created alongside Latina community voices; designed to drive meaningful conversations surrounding harmful hair stereotypes and champion hair positivity.  To kickoff the campaign, Dove partnered with Li Saumet of Bomba Esteìreo to re-record the band’s anthemic hit song, “Soy Yo,” with an updated message and music video that speaks directly to hair self-expression, encouraging Latinas of all generations to celebrate the unique hair that makes them, them. 

This campaign builds on the launch of the Dove Love Your Hair collection introduced earlier this year. This tailored wash & care collection effectively nourishes a range of hair textures, types, lengths, and colors, with the mission of encouraging women to proudly wear the hair that makes them, them.  

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