Future Farm or Fazenda Futuro, as it is the name in Brazil, is the first foodtech in Latin America focused on the production of plant-based meat with the same succulence, texture and flavor as animal meat. Future Farm was valued at $400 million USD, has just announced Anitta, one of the most important names in the world music scene, as the company’s new executive partner. The artist had already shown interest in the plant-based meat segment a few years ago and, today, joins as partner to share the same purposes as the company, helping in the democratization and growth of the category in the country, in addition to play a major role in influencing and educating consumers in this market.

“The relationship with Anitta happened spontaneously and it had a perfect match right away, from the day we started participating in her daily life, including her parties. There is a great synergy between the singer and Future Farm. She represents a lot of who we are: a fun, futuristic, different, honest brand and together we want to show that it is possible to eat what we like in a more conscious and always tasty way. We strongly believe in the influence of the “Patroa do Brasil” that will help us in the democratization of the category and in the development of products and ideas”, says Marcos Leta, CEO and Founder of Future Farm.

With the arrival of the singer, Future Farm will increase product development and expand its distribution to make its portfolio more accessible and arouse even more the curiosity of Brazilians. “This is much more than a simple partnership, it is an investment in the future of food”, adds Marcos. “We are so lucky to have her as business partner, fueling the future of our company and advancing our mission, which is to change the way the world eats.”

“I am very happy and excited about this partnership. I came to add my experience in management and marketing to this very talented team. We are a company that thinks about the future, the environment and, above all, the way people eat. I want to present new possibilities. The future is full of them, isn’t it?” comments Anitta.

In addition to these actions, other news will come soon. According to Future Farm, Anitta joined to help tell the story of the brand and make the world have a more diverse, free and fun consumption. Also, among the foodtech news, Future Farm recently announced that the flagship company, Future Burger, has become carbon neutral, that is, the entirety of CO2e emissions from the creation of the burger are now transformed into an environmental protection project in Amazon, which has the amount of carbon equivalent to what the company needs to offset the product’s sales globally.

Future Farm was founded in Rio de Janeiro by Marcos Leta and Alfredo Strechinsky, the young entrepreneurs behind another Brazilian food and drink success: natural juice brand Do Bem which was sold to AmBev (the Brazilian subsidiary of Anheuser-Busch InBev) in 2016.

The two passionate founders united in concern for the world population’s rate of meat consumption, and launched the brand with an ambitious purpose: to change the way the world eats. The brand plans to build a safer future for people, animals, and the planet by reducing meat consumption by getting people to switch to its meatless products that can match, or even exceed, animal products on flavor. To ensure its success here, Future Farm has ensured that its products’ appeal goes beyond vegans or vegetarians, grabbing the attention of meat lovers and flexitarians who are aware of the impact meat consumption has on the planet.

While tech and innovation lead the production process, the duo are committed to ensuring all ingredients used in their products are made from natural ingredients of the highest quality, and are made using the freshest soy on the market. Combined with the short harvesting to production timescale, this practice ensures that Future Farm products have the highest grade of flavor, but as well as a high nutritional value.

Today, the brand’s portfolio offers Future Burger, Future Beef, Future Meatball, Future Chik’n, Future Sausage and Future Tvna, each with its own formula, but all gluten-free, GMO-free and, of course, without beef, pork or chicken. Among the ingredients used are isolated soy protein, chickpeas, as well as beets, coconut oil and seaweed. With 3 years of existence and as Future Farm, the brand is already present in 30 countries such as England, Holland, Sweden, United Arab Emirates, Chile, Mexico, Uruguay and the United States.