Limited-Edition Lay’s x Messi Chip Bags
To get consumers in on the action, America’s favorite potato chip brand is celebrating an “Oh-Lay’s” anthem-worthy soccer moment that has ‘chip’ in its name – the “chip shot” goal.

Messi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper’s head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay’s will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. One lucky person will also win a Messi-autographed Lay’s jersey like the ones featured in the new commercial.Within 48 hours of Messi scoring his first chip shot goal of the season, Lay’s will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the “Oh-Lay’s” chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see here.

“When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay’s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the introduction of ‘Oh-Lay’s,’ we’re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there’s no better snack for watching soccer than Lay’s potato chips.”

Lay’s continues to celebrate soccer by tapping “Chip Shot” Legend – Messi – for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay’s packaging.

Lay’s Summer of Soccer
The new “Oh-Lay’s” commercial will continue airing on television throughout Leagues Cup this summer as Lay’s joins other Frito-Lay brands as the 2024 tournament’s official sponsor of snacks.

As Messi and his team return to the World Cup-style tournament, die-hard fans and first-time viewers alike can join in on the fun all summer long. Celebrate Lay’s summer of soccer by grabbing a bag of Lay’s potato chips at retailers nationwide or Snacks.com.